{"id":11680,"date":"2020-05-13T15:35:00","date_gmt":"2020-05-13T15:35:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2552479"},"modified":"2020-05-13T15:35:00","modified_gmt":"2020-05-13T15:35:00","slug":"sony-reveals-playstation-studios-branding-for-its-own-ps5-games","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/","title":{"rendered":"Sony reveals PlayStation Studios branding for its own PS5 games"},"content":{"rendered":"<p>The animated logo borrows a trick from the Marvel Studios playbook.<\/p>\n<div class=\"o-article_block \">\n<div class=\"grid@tl+ mt-n40\">\n<div class=\"grid@tl+__cell col-8-of-12@tl+ pt-40\">\n<figure><img decoding=\"async\" class=\"stretch-img  hide@m-\" src=\"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=80&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2020-05%2Ff670f910-9468-11ea-beef-7c2322ecf1bb&amp;client=amp-blogside-v2&amp;signature=13a6bedf228abb5b62d218c96c2e04adfb7f9799\" alt=\"video games\" \/><figcaption class=\"mt-15 t-meta c-gray-3\"><span class=\"c-gray-7\">Sony<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"engadget-post-contents\" class=\"o-article_block pb-15 pb-5@m- o-subtle_divider\" data-ylk=\"sec:postcontents;slk:Sony%20reveals%20PlayStation%20Studios%20branding%20for%20its%20own%20PS5%20games;elm:link;itc:0;\">\n<div class=\"grid@tl+\">\n<div class=\"grid@tl+__cell col-8-of-12@tl+\">\n<div class=\"article-text c-gray-1\">\n<p>Sony is bringing together its games studios under a single branding umbrella. Starting in the fall, it&rsquo;ll release all first-party PS4 and&nbsp;<a href=\"https:\/\/www.engadget.com\/sony-hints-ps5-october-launch-130202403.html\" data-rapid_p=\"1\" data-v9y=\"1\">PS5<\/a>&nbsp;games as PlayStation Studios titles, and it revealed an animated logo that pulls a trick or two from the Marvel Studios playbook.&nbsp;<\/p>\n<p>Characters from key games and franchises including Uncharted, God of War,&nbsp;<em>Horizon: Zero Dawn&nbsp;<\/em>and&nbsp;<em>The Last of Us&nbsp;<\/em>appear on the classic PlayStation symbols before the logo pops up. There&#8217;ll be different versions of the video and logo, which will appear in trailers, ads and at the start of first-party games, Sony<a href=\"https:\/\/www.gamesindustry.biz\/articles\/2020-05-12-sony-unveils-playstation-studios-brand-to-launch-alongside-ps5\" target=\"_blank\" rel=\"noopener noreferrer\">&nbsp;told&nbsp;<em>gamesindustry.biz.<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"o-article_block pb-15 pb-5@m- mt-n35 mt-n25@m mt-n15@s\">\n<div class=\"grid@tl+\">\n<div class=\"full-width@tp- grid@tl+__cell col-8-of-12@tl+\">\n<div class=\"article-text c-gray-1 no-review\">\n<p>The branding won&#8217;t be in place in time for the PS4 releases of&nbsp;<a href=\"https:\/\/www.engadget.com\/the-last-of-us-part-ii-trailer-ellie-story-142650907.html\"><em>The Last of Us Part II<\/em><\/a><em>&nbsp;<\/em>and&nbsp;<a href=\"https:\/\/www.engadget.com\/2020-03-05-ghost-of-tsushima-arrives-june-26.html\"><em>Ghost of Tsushima<\/em><\/a><em>&nbsp;<\/em><a href=\"https:\/\/www.engadget.com\/the-last-of-us-part-ii-ghost-of-tsushima-release-dates-ps4-162016029.html\">in June and July respectively<\/a>, or&nbsp;<em>Horizon: Zero Dawn<\/em>&nbsp;when it&nbsp;<a href=\"https:\/\/www.engadget.com\/2020-03-10-horizon-zero-dawn-pc-summer.html\">lands on PC this summer<\/a>. Sony will also apply the branding to games from external developers that it&rsquo;s overseeing.<\/p>\n<p>The branding is Sony&#8217;s answer to Xbox Game Studios, Microsoft&#8217;s umbrella title for its in-house studios. It&#8217;s a much simpler name than the mouthful that is Sony Interactive Entertainment Worldwide Studios. The video should help make it much clearer to players the game they&#8217;re about to play is a PlayStation exclusive &#8212; or at least one that debuted on PS4 or PS5, in the case of ports to other platforms, such as&nbsp;<em>Horizon: Zero Dawn<\/em>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.engadget.com\/sony-hints-ps5-october-launch-130202403.html\" target=\"_blank\">https:\/\/www.engadget.com\/sony-hints-ps5-october-launch-130202403.html<\/a><br \/><b>Contact Information:<\/b><br \/>Ann<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Ann<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The animated logo borrows a trick from the Marvel Studios playbook. Sony Sony is bringing together its games studios under a single branding umbrella. Starting in the fall, it&rsquo;ll release all first-party PS4 and&nbsp;PS5&nbsp;games as PlayStation Studios titles, and it revealed an animated logo that pulls a trick or two from the Marvel Studios playbook.&nbsp; &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/\">Continue reading <span>Sony reveals PlayStation Studios branding for its own PS5 games<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-11680","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony reveals PlayStation Studios branding for its own PS5 games - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony reveals PlayStation Studios branding for its own PS5 games - Business\" \/>\n<meta property=\"og:description\" content=\"The animated logo borrows a trick from the Marvel Studios playbook. Sony Sony is bringing together its games studios under a single branding umbrella. Starting in the fall, it&rsquo;ll release all first-party PS4 and&nbsp;PS5&nbsp;games as PlayStation Studios titles, and it revealed an animated logo that pulls a trick or two from the Marvel Studios playbook.&nbsp; &hellip; Continue reading Sony reveals PlayStation Studios branding for its own PS5 games Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T15:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=80&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2020-05%2Ff670f910-9468-11ea-beef-7c2322ecf1bb&amp;client=amp-blogside-v2&amp;signature=13a6bedf228abb5b62d218c96c2e04adfb7f9799\" \/>\n<meta name=\"author\" content=\"Aneesa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneesa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/\",\"name\":\"Sony reveals PlayStation Studios branding for its own PS5 games - 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Starting in the fall, it&rsquo;ll release all first-party PS4 and&nbsp;PS5&nbsp;games as PlayStation Studios titles, and it revealed an animated logo that pulls a trick or two from the Marvel Studios playbook.&nbsp; &hellip; Continue reading Sony reveals PlayStation Studios branding for its own PS5 games Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/","og_site_name":"Business","article_published_time":"2020-05-13T15:35:00+00:00","og_image":[{"url":"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=80&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2020-05%2Ff670f910-9468-11ea-beef-7c2322ecf1bb&amp;client=amp-blogside-v2&amp;signature=13a6bedf228abb5b62d218c96c2e04adfb7f9799","type":"","width":"","height":""}],"author":"Aneesa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aneesa","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/","url":"http:\/\/ipsnews.net\/business\/2020\/05\/13\/sony-reveals-playstation-studios-branding-for-its-own-ps5-games\/","name":"Sony reveals PlayStation Studios branding for its own PS5 games - 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