According to marketing experts, email marketing is 40% better at converting compared to all leading social media platforms <\/strong>(Facebook and Twitter).\u00a0 Also, email advertising influences the buying decision of 50% of customers.<\/p>\n With such numbers, it only becomes more evident that email marketing is a force to reckon with as far as product advertising and promotion are concerned. As a marketing team, it is necessary that you get it right. You cannot afford to look down on the sales force behind email marketing, and writing the perfect email sales pitch is at the core of the entire concept.<\/p>\n In this post, experts from the <\/strong>Gethrough mailing list services organization<\/strong><\/a> will provide you with fundamental details on how to write an email sales pitch.<\/strong><\/p>\n Before that, however, we will attempt to define what an email sales pitch is. Let’s go!<\/p>\n An email sales pitch is a short sales presentation that features the nature and the benefits of your business. The pitch should deliver the intended message in not more than two minutes<\/strong>.<\/p>\n So, if you spend an hour promoting a product on a sales pitch, then you are doing it all wrong. In fact, that is a complete waste of time, resources and is a complete deal-breaker!<\/p>\n Honestly, no one has that time. It is the precise reason why they are called elevator pitches; they help the prospects extrapolate your value proposition in just a few minutes.<\/p>\n In essence, an email sales pitch should be well-rehearsed, personalized, and should strike the right balance between friendliness and functionality. Remember, if you sound too friendly, you might sound desperate or “scammy.” It needs to be perfect.<\/p>\n Well, do not worry about that; we have it all lined up for you! Here is a guide on how to write a perfect email sales piece for your business products.<\/p>\n On average, each email user received 73 emails every day. That means that one would have to spend hours skimming through emails. Currently, the email open rates stand at 21%, and this to goes show that most emails are left unread. Besides the scary email open rates statistics, a research publication by Invesp research<\/a> indicated that 69% of sent emails are sent straight to spam based on the subject line.<\/p>\n Therefore, as a marketer, you need to avoid spam and, on top of that, get your prospect to open up your email sales pitch. So, the big question is how does the perfect subject line look like?<\/p>\n First, you need to make it short (utmost 4 words), urgent, and most importantly, personal. The wording needs to be simple but not overly familiar; it should be descriptive and catchy.<\/p>\n Remember, the aim is to attract the reader’s attention and get them to open your email. It is more of a “bait” to lure the prospects.<\/p>\n After the subject line, it is the next big thing. It encourages the reader to read on; otherwise, they will leave without reading the body of your email sale pitch. You need to warm the hook and keep the prospects on your presentation. The idea is to sound professional, personal, and friendly.<\/p>\n First, the salutation should be less formal; formal is boring. It should be personal- this way reader feels recognized and will most likely feel indented to read your email. Do not hesitate to point out the connections or areas of interest you share with your reader, e.g., LinkedIn connection.<\/p>\n Learn about the <\/em><\/strong>perfect professional email structure here<\/em><\/strong><\/a><\/p>\n Remember, your prospect is busy, and therefore you need to cut to the chase the soonest possible. In short, the value proposition is the promise you promise to deliver to your client. First, you need to deliver a statement of intent and introduce your brand to the prospective client.<\/p>\n Go on to highlight their plight and throw in some statistics to command some attention. Then, provide your reader with a solution- what or how do they stand to benefit from your products? What gaps do your products address? And finally, tell your prospects why they should buy the product from you and not your competitors.<\/p>\n The value proposition should address the following cornerstones:<\/p>\n Success stories are not only sweet to the ears but also help put set up the context of your product offering. It provides your prospect with a clue of what to expect from your offerings. Give them something to relate to your product.<\/p>\n Modern marketing requires that you provide a solid supporting story. It should be tailored into your brand’s fabric and should be told in the best way possible. The story sets the tone of your brand and will always remain a reference point for your prospect.<\/p>\n To capture the client, the story should be emotional, personalized, authentic, and, most importantly, tangible.\u00a0 It must communicate in the customer’s language and built around the customer’s pain and prevalent situations.<\/p>\n Your support story will only sound like a fairy tale if not backed up with some evidence. After promising so much, it would be in the two parties’ best interest that you avail tangible evidence to prove that your product offerings live up to your promises.<\/p>\n For example, you can back it up with some testimonials, expert opinion, customer reviews, awards- literally anything that clearly show your track record. Remember, people are most likely to trust statistics than tales. Provide them with precisely that and leave no room for any doubts.<\/p>\n After completing the body and before signing off at the bottom of your email, you should write a call-to-action note. It should be precise, clear, distinctive, short, and should occupy its own space so that it is conspicuous to the reader. The CTA is defined to encourage the prospective client to take action.<\/p>\n For a strong CTA, consider using an active verb, first-person perspective, and sound enthusiastic by using an exclamation mark.<\/p>\n Before sending your sales pitch, it is essential that skim through your work. Reread it and check for any unprofessional typos or grammar mistakes. Also, ensure that the piece is as short as possible. Longs email sale pitches will most likely end up unread.<\/p>\n Generic subjects are not only overly familiar but also annoying. In most cases, your email will end in the “Spam” inbox courtesy of using generic terms such as unique, help, solution, final, specials. The subject line should be personal and specific.<\/p>\n You should not send out one email to everyone. It will sound so general to the reader. Take time to tailor each email to your receiver’s interest.<\/p>\n Write as you would speak. Avoid jargon \u2013 they may sound boring to most people. Try and maintain a warm, professional, and friendly tone in your email pitch.<\/p>\n Formal salutation such as “Dear sir\/madam” sounds a lot serious for marketing. Consider using informal greetings like “Hi!” for an “easy” atmosphere.<\/p>\n This is a top rule on how to write a perfect email sales piece. Using a personal email to promote a product shows that you are unprofessional and could ultimately send the wrong message. Therefore, consider using an email with a more professional outlook.<\/p>\n This is where most marketers go wrong! There is an existing notion that using slag language makes marketers look smart. However, that is not true. Instead, the language makes your prospects feel dumb and stupid, and that is not right.\u00a0 Use simple language with no metaphors and acronyms. Simplicity is key.<\/p>\n Email marketing is one of the most effective product marketing channels for many businesses today. However, email marketing success depends on how you present your sales pitch and how well you reach out to your target market.<\/p>\n Luckily for you, we have a detailed guide on how to write an email sales pitch for your business products. At the same time, reaching out to your target market via email requires that you have a custom email list.<\/p>\n You can use the email hunter Chrome extension<\/a> to collect emails one by one or order thousands of targeted emails from third-party contact database companies like Gethrough<\/a> to solicit custom mailing lists for a targeted audience.<\/p>\n Finally, do not forget to follow up on your email sale pitch- show the client that you are interested in building a relationship with them.<\/p>\n The post How to Write a Perfect Email Sales Pitch in 2021<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" 47% of marketers rate email marketing as the most effective marketing channel, followed by social media marketing at 39% and content marketing at 33%. That probably explains why we have an average of over 293.6 billion emails sent and received from an average of 4.3 billion email users across the world yearly. A huge percentage […]<\/p>\n The post How to Write a Perfect Email Sales Pitch in 2021<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\nWhat Is an Email Sales Pitch?<\/h2>\n
How to Write A Perfect Email Sales Piece<\/h2>\n
\u00a0Subject Line<\/h3>\n
Opening Line<\/h3>\n
Value Proposition<\/h3>\n
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\u00a0Share A Supporting Story<\/h3>\n
Provide Proof<\/h3>\n
Call-To-Action Note<\/h3>\n
Check Your Email Sales Pitch<\/h3>\n
What to Avoid in Your Email Sales Pitch<\/h2>\n
Generic Subject Lines<\/h3>\n
Generic email<\/h3>\n
Don’t Be Too Official<\/h3>\n
Formal Salutation<\/h3>\n
Avoid Using Personal Email<\/h3>\n
Avoid Slag<\/h3>\n
Bottom line<\/h3>\n
<\/a>, IPS<\/a>, Wire<\/a>, English<\/a><\/p>\n<\/div>\n