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More people started to cut the cord and move towards online-only media consumption. As a result, the way to reach this new breed of consumers will mostly be via OTT services.<\/p>\n
OTT stands for \u201cOver the Top\u201d and refers to any streaming service that delivers content over the internet. The service is delivered \u201cover the top\u201d of another platform, hence the moniker.<\/p>\n
Considering the amount of growth potential of the OTT streaming platforms, lots of companies are entering the OTT space. This move led to a wide variety of options for clients, and increasing quantities of ad inventory for marketers. As a result, giant and leading video brands started buying services to join the streaming games.<\/p>\n
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ViaCom for example, has bought Pluto TV for $360M, and<\/strong>\u00a0Fox bought Tubi for $440M<\/strong>.\u00a0Also,<\/strong>\u00a0Warren Buffett, who is ranked 6th in the richest man in the world, brought a jaw-dropping $9B worth of stocks from Verizon Media!<\/strong><\/p>\n Bottom line is, the brilliants, giants, and the major players in the field have shown interest in the innovation surrounding OTT streaming. Why? It\u2019s because of its high potential in increasing growth in the past years.<\/p>\n Considering the current situation where people are forced to stay indoors, OTT has moved from personal to family consumption. Looking at current trends, the next wave of growth in OTT platforms seems to be driven by the hyper-personalization of content. This happens across devices, platforms, and geographies and is now the giant phenomenon in the media industry.<\/p>\n Vuuzle Media Corp, through its platform Vuuzle.TV, has already integrated its service into the OTT space since last year. The innovative move led Vuuzle to its partnership with Verizon Media. Earlier this year, Vuuzle TV received a brand blazer award for innovations.<\/p>\n You may view the article and video featuring the award through the following links:<\/p>\n Vuuzle Media Corp Wins Brand Blazer Award from Verizon Media (article<\/em><\/strong>)\u00a0https:\/\/bit.ly\/2RojliY<\/a>\u00a0\u2013 Vuuzle Media Corp Wins Brand Blazer Award from Verizon Media (video<\/em><\/strong>)\u00a0https:\/\/bit.ly\/2POEjag<\/a>\u00a0\u2013 Vuuzle TV\u2019s Path To Brand Blazer Innovation (article<\/em><\/strong>)\u00a0https:\/\/bit.ly\/3h1L57B<\/a>\u00a0\u2013 Vuuzle CTO Shares Essential Advice For Building A Fully Remote Team\u00a0\u2013 (Forbes article):\u00a0https:\/\/bit.ly\/3ufwbyu<\/a><\/p>\nWhat\u2019s in our cards?<\/strong><\/h2>\n