{"id":111473,"date":"2021-04-13T14:00:00","date_gmt":"2021-04-13T14:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2861117"},"modified":"2021-04-13T14:00:00","modified_gmt":"2021-04-13T14:00:00","slug":"powerpublish-welcomes-former-news-chief-as-director-of-brand-content","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/04\/13\/powerpublish-welcomes-former-news-chief-as-director-of-brand-content\/","title":{"rendered":"PowerPublish welcomes former news chief as director of brand content"},"content":{"rendered":"

\"\"<\/p>\n

Lauren Glendenning will oversee a growing content creation team of brand journalists and editors<\/em><\/p>\n

ST. LOUIS, Mo. (April 13th, 2021<\/strong>) \u2014 PowerPublish<\/a>, a virtual outsourcing marketplace connecting brand marketers with leading journalists, is pleased to announce Lauren Glendenning as its new director of brand content and communications.<\/p>\n

Glendenning worked as an editor-in-chief, investigative journalist and beat reporter before launching in 2017 the brand journalism department at Swift Communications, a media company with print and digital news publications in Colorado, California and Utah. Her editorial acumen helped her balance journalistic integrity with clients\u2019 brand communications needs, cementing the department as a trailblazer within the media industry.<\/p>\n

\u201cJournalists have a powerful skill set that\u2019s been an untapped resource for brands and marketers,\u201d she said. \u201cBrand journalists have the expertise to transform antiquated marketing tactics into authentic, compelling content.\u201d<\/p>\n

At PowerPublish, Glendenning will lead a growing team of virtual editors and content creators that apply a high-standards journalistic approach to content marketing strategies. She will also work closely with PowerPublish President and Founder Dan Curran to deploy brand marketing and communications strategies for PowerPublish.<\/p>\n

In a post-COVID economy, brands must be aggressive in their commitment to transparency, authenticity and honesty as it relates to content creation. PowerPublish allows brands to easily outsource high-quality content that communicates timely stories, relevant advice and industry expertise without the hassle and expense of in-house hires or ad agencies.<\/p>\n

“Lauren is an innovator. She brings over a decade of brand journalism experience and a track record of turning brands into successful content publishers,\u201d Curran said. \u201cWith Lauren’s leadership, we expect the entire marketing world to take note of the unique PowerPublish business model.”<\/p>\n

More information<\/strong><\/h3>\n

PowerPublish is transforming the way brands outsource content. Our unique, streamlined approach to brand journalism focuses on delivering premium content and a seamless client experience. For more information, visit powerpublish.io<\/a>.<\/p>\n

PowerPublish<\/strong><\/a> contacts<\/strong><\/h3>\n

Dan Curran | President and Founder
\n314-602-4155 |\u00a0dan@powerpublish.io<\/a><\/p>\n

Lauren Glendenning | Director of Brand Content & Communications
\n303-819-1683 | lauren.glendenning@powerpublish.io<\/a><\/p>\n

Tags: Healthcare Marketing<\/a>, content marketing<\/a>, freelance writer<\/a>, Outsource Content<\/a> <\/p>\n

See Campaign: <\/strong>https:\/\/www.powerpublish.io<\/a>
Tags:<\/b>
<\/a>, IPS<\/a>, Reportedtimes<\/a>, Google News<\/a>, Financial Content<\/a>, ReleaseLive<\/a>, Extended Distribution<\/a>, iCN Internal Distribution<\/a>, English<\/a><\/p>\n

\"image\"<\/div>\n

The post PowerPublish welcomes former news chief as director of brand content<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lauren Glendenning will oversee a growing content creation team of brand journalists and editors ST. LOUIS, Mo. (April 13th, 2021) — PowerPublish, a virtual outsourcing marketplace connecting brand marketers with leading journalists, is pleased to announce Lauren Glendenning as its new director of brand content and communications. Glendenning worked as an editor-in-chief, investigative journalist and […]<\/p>\n

The post PowerPublish welcomes former news chief as director of brand content<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n

Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-111473","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nPowerPublish welcomes former news chief as director of brand content - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2021\/04\/13\/powerpublish-welcomes-former-news-chief-as-director-of-brand-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PowerPublish welcomes former news chief as director of brand content - Business\" \/>\n<meta property=\"og:description\" content=\"Lauren Glendenning will oversee a growing content creation team of brand journalists and editors ST. LOUIS, Mo. (April 13th, 2021) — PowerPublish, a virtual outsourcing marketplace connecting brand marketers with leading journalists, is pleased to announce Lauren Glendenning as its new director of brand content and communications. Glendenning worked as an editor-in-chief, investigative journalist and […] The post PowerPublish welcomes former news chief as director of brand content appeared first on Financial Market Brief. 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