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A spike in online customer reviews highlight new trends in the personal care and beauty industry in 2020, with both winners and losers<\/em><\/strong><\/p>\n NEW YORK, Mar. 29, 2021<\/strong> \u2014 Revuze<\/a>, the automated product intelligence solution company, has released today a new study on trends that have emerged in the online cosmetics industry this past year. The report, entitled \u201cHow the Cosmetics eCommerce Industry Changed in 2020<\/a>,\u201d found a boom in online customer reviews of facial care products, shaving kits, grooming accessories, and DIY hair-coloring kits.<\/p>\n The report also highlighted a decline in sentiment in several product categories, including personal care and hair-related products, also due to shipping hiccups and first-time users\u2019 product dissatisfaction. Hair products experienced a steep decline in sentiment, in particular due to negative reviews of hair-coloring products.<\/p>\n The main factors that may have contributed to these changes are the pandemic lockdowns and a general increase in online shopping, the report states. Beauty salon closures, for example, caused a spike in purchase of DIY beauty products. The data also reflects the beard-growing trend many men around the world took part in during the pandemic.<\/p>\n \u201cAs more consumers shift to the online shopping experience, companies have had to match the demand, not without difficulties,\u201d said Boaz Grinvald, CEO at Revuze. \u201cOnline retail requires companies to focus on a different type of customer experience. Our technology can be used to understand the met and unmet needs of the customers who shop online.\u201d<\/p>\n Revuze works with Fortune 500 companies and brands located all over the world to provide them with valuable insights into consumer analytics. Leveraging its deep technology, Revuze can analyze online customer reviews in any industry, detecting industry-specific lingo and sentiment expressions to help companies learn about their customers, their competition, and new market trends all without human interaction.<\/p>\n Alon Ghelber, Chief Marketing Officer at Revuze<\/p>\n Tags: e-commerce<\/a>, cosmetics industry report<\/a>, customer reviews<\/a>, DIY beauty products<\/a>, online reviews<\/a>, consumer analytics.<\/a> <\/p>\n Tags:<\/b> +1-917-338-2917 The post Revuze Research Finds Boom in Online Customer Reviews in Cosmetics Industry<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" A spike in online customer reviews highlight new trends in the personal care and beauty industry in 2020, with both winners and losers NEW YORK, Mar. 29, 2021 — Revuze, the automated product intelligence solution company, has released today a new study on trends that have emerged in the online cosmetics industry this past year. […]<\/p>\n The post Revuze Research Finds Boom in Online Customer Reviews in Cosmetics Industry<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\nThe headline findings revealed by Revuze\u2019s report are:<\/strong><\/h4>\n
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A Shift to Online Retail<\/strong><\/h4>\n
About Revuze<\/strong><\/h4>\n
For further information, please contact:<\/strong><\/h4>\n
See Campaign: <\/strong>https:\/\/www.revuze.it\/<\/a>
Contact Information:<\/b>
+1-917-338-2917 info@revuze.it<\/p>\n
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