{"id":108001,"date":"2021-03-11T17:47:32","date_gmt":"2021-03-11T17:47:32","guid":{"rendered":"https:\/\/www.7newswire.com\/?p=8408"},"modified":"2021-03-11T17:47:32","modified_gmt":"2021-03-11T17:47:32","slug":"nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/","title":{"rendered":"Nickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate"},"content":{"rendered":"
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Nickerson, a full-service branding, marketing, and PR and communications agency\u00a0<\/strong>with team members in\u00a0Boston<\/span>, LA,\u00a0Miami<\/span>, and\u00a0NYC<\/span>, today announced the appointment of\u00a0Allison Rosen<\/span>\u00a0as Associate Director, PR & Communications, Real Estate, continuing the company\u2019s trend of growth and market leadership in 2021.\u00a0Rosen will also Chair Nickerson\u2019s Diversity, Equity & Inclusion Committee. The committee will support Nickerson\u2019s DE&I goals while serving as a trusted source for DE&I communications counsel and expertise for our client-partners.<\/p>\n<\/div>\n

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Allison Rosen, Associate Director, PR & Communications, Real Estate at Nickerson<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Most recently, Rosen served as Director, Communications of Public Relations and Community Engagement for\u00a0The Marlene Meyerson JCC Manhattan<\/strong>, the high-profile cultural hub based on\u00a0New York City\u2019s<\/span>\u00a0Upper West Side, where she oversaw PR for the center\u2019s many business verticals as well as crisis communications. Rosen\u2019s achievements included doubling earned media value equivalency and audience reach compared to previous two-year period, overseeing the Neighborhood Partners program, while also serving as a founding member on the Steering Committee for the\u00a0Jewish Climate Coalition<\/strong>, composed of nearly 40 organizations that are adopting, creating, and promoting environmentally friendly practices.<\/p>\n<\/div>\n

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Prior to the JCC, Rosen was the Director of Communications for New Jersey Realtors, where she elevated the\u00a0$5 billion<\/span>\u00a0Realtor brand through NJ Realtors\u2019 comprehensive rebranding and led public relations, earned media, and marketing and advertising campaigns that engaged millions of consumers and the association\u2019s 50,000+ members.<\/p>\n

\u201cWith 13 years of experience in brand positioning and PR for real estate and community-focused organizations and initiatives, including crisis management, Allison will provide strong leadership for our\u00a0New York<\/span>\u00a0team and client-partners,\u201d said\u00a0Lisa Nickerson<\/span>, CEO and Founder of Nickerson. \u201cThe\u00a0New York<\/span>\u00a0tri-state area is an important geographical focus for our client-partners and Allison\u2019s experience and relationships will be paramount in supporting Nickerson\u2019s growth goals.\u201d<\/p>\n

As Associate Director, PR & Communications, Rosen will head up all public relations and communications efforts for Nickerson clients based in the\u00a0New York<\/span>,\u00a0New Jersey<\/span>, and\u00a0Philadelphia<\/span>\u00a0markets, with a focus on the firm\u2019s real estate client-partners in the tri-state area including Sasaki, Callahan Construction Managers, Urban Land Institute, and Finegold Alexander Architects. Rosen will also support Nickerson clients including The Procopio Companies, Alliance Residential Company, The Bulfinch Companies, and Greatland Realty Partners. Additionally, Rosen will drive recruiting and new business with the\u00a0agency\u2019s Director, PR & Communications,\u00a0Paul Doyle<\/span>.<\/p>\n

\u201cNickerson\u2019s continued growth reflects the agency\u2019s unwavering commitment to client-partner success and creating a positive impact in key communities\u2014and within industries\u2014through effective storytelling,\u201d said Rosen. \u201cI am thrilled for this opportunity to join the dynamic leadership team at Nickerson and re-establish the\u00a0New York City<\/span>\u00a0office. I look forward to building a team that will further enhance results for the impressive clientele, while fostering an inclusive, team-first culture.\u201d<\/p>\n

Rosen\u2019s PR leadership experience has elevated organizations, brands, and clients in\u00a0New York<\/span>,\u00a0New Jersey<\/span>,\u00a0Philadelphia<\/span>, and D.C. She has served a multitude of industries, including real estate, non-profit, hospitality, tourism, fitness and wellness, and the arts. Rosen\u2019s early successes include managing publicity for Sesame Place theme park, Ride the Ducks Philadelphia, and author\u00a0Mitch Albom\u2019s<\/span>\u00a0charity book launch for \u201cHave a Little Faith.\u201d Later, she led the award-winning publicity and marketing campaigns for the nationally recognized Bank of America Festival of Arts, Books, and Culture at the Betty and Milton Katz JCC, where she publicized a range of public figures, including former Secretary of State\u00a0Madeleine Albright<\/span>,\u00a0Carrie Fisher<\/span>,\u00a0Henry Winkler<\/span>, and\u00a0Marlee Matlin<\/span>.<\/p>\n

Rosen remains active and involved in numerous industry and philanthropic organizations, and previously served on many appointed committees, including the National Association of Realtors\u2019 consumer advertising workgroup, which established a strategic brand-building partnership with ABC\u2019s\u00a0Modern Family\u00a0in 2016.<\/p>\n

Nickerson expanded the company in 2020 by establishing a new presence in\u00a0Los Angeles<\/span>, while strengthening its leadership team with the onboarding of Doyle to lead the PR & Communications division. Rosen\u2019s hiring further solidifies the firm\u2019s East Coast\/Northeast presence and real estate branding, marketing, and communications expertise. To help meet Nickerson\u2019s continued organic growth and new client demand, the company is actively recruiting\u00a0team members across the country. Open recs include a Controller, Senior Manager of Social Media, Senior Managers of PR & Communications in\u00a0Boston<\/span>,\u00a0Miami<\/span>, and\u00a0NYC<\/span>, and a Senior Coordinator, Creative Services in LA.<\/p>\n

About Nickerson
<\/strong>Nickerson is a full-service branding, marketing, and communications agency with team members in\u00a0New York City<\/span>,\u00a0Los Angeles<\/span>,\u00a0Boston<\/span>, and\u00a0Miami<\/span>. Utilizing our unique blend of communications, marketing, strategic planning, creative services, and risk and\u00a0reputation management, we elevate the experiential journey, serving as a trusted, global partner to elite, forward-thinking brands. Nickerson was named PRDaily\u2019s \u20182019 Digital Marketing & Social Media Award winner for Crisis Communications\/Reputation Management\u2019 and was a finalist for PRWeek\u2019s \u20182020 Best in Crisis\u2019 award. For more info visit\u00a0nickersoncos.com.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC, today announced the appointment of Allison Rosen as Associate Director, PR & Communications, Real Estate, continuing the company’s trend of growth and market leadership in 2021. Rosen will also Chair Nickerson’s Diversity, Equity & Inclusion Committee. The committee will support Nickerson’s DE&I goals […] Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":301,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[],"class_list":["post-108001","post","type-post","status-publish","format-standard","hentry","category-ips-news"],"yoast_head":"\nNickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate - Business\" \/>\n<meta property=\"og:description\" content=\"Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC, today announced the appointment of Allison Rosen as Associate Director, PR & Communications, Real Estate, continuing the company’s trend of growth and market leadership in 2021. Rosen will also Chair Nickerson’s Diversity, Equity & Inclusion Committee. The committee will support Nickerson’s DE&I goals [...] Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T17:47:32+00:00\" \/>\n<meta name=\"author\" content=\"Elijah Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elijah Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/\",\"name\":\"Nickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"datePublished\":\"2021-03-11T17:47:32+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/84d8f6293ed951f381beef2ea0ac770e\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/84d8f6293ed951f381beef2ea0ac770e\",\"name\":\"Elijah Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50e184eb50fdca59a17cca49b3c7cd52d3443134e0abaa6256281eb8aa047c4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50e184eb50fdca59a17cca49b3c7cd52d3443134e0abaa6256281eb8aa047c4f?s=96&d=mm&r=g\",\"caption\":\"Elijah Paul\"},\"sameAs\":[\"https:\/\/www.7newswire.com\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/elijah-paul\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2021\/03\/11\/nickerson-appoints-allison-rosen-associate-director-pr-communications-real-estate\/","og_locale":"en_US","og_type":"article","og_title":"Nickerson Appoints Allison Rosen Associate Director, PR & Communications, Real Estate - Business","og_description":"Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC, today announced the appointment of Allison Rosen as Associate Director, PR & Communications, Real Estate, continuing the company’s trend of growth and market leadership in 2021. Rosen will also Chair Nickerson’s Diversity, Equity & Inclusion Committee. 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