National Advertising Division Finds Certain Claims for Dawn Platinum Dishwashing Liquid Supported; Recommends Others be Modified or Discontinued
New York, NY – July 9, 2024 – In a challenge brought by the Colgate-Palmolive Company, BBB National Programs’ National Advertising Division determined that The Procter and Gamble Company (P&G), in connection with advertising for its Dawn Platinum Dishwashing Liquid, had a reasonable basis for its express Invisible Grease Claims, as well as the implied […] Continue Reading

