Malt Whiskey Market Analysis, Size, Share, Trends, Opportunities and Forecast 2023-2032

The latest report on the Malt Whiskey Market is 200 pages long and includes a number of tables and figures. This report covers the period from 2023 to 2032 and offers valuable insights into the market landscape.

Report Ocean has recently released a survey report focusing on the worldwide Malt Whiskey Market. The study provides significant insights into growth strategies, prospects for business expansion, emerging trends and innovations, as well as the competitive landscape for the year 2023. Furthermore, the report includes a regional analysis encompassing North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa.

Global Malt Whiskey Market is valued at approximately USD 4.3 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 4.7% over the forecast period 2022-2029. 

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Malt Whiskey is a type of whisky made from a fermented mash comprised primarily of malted barley. Malt Whiskey is prepared only with water and malted barley and other cereals and grains are not used. The alcohol produced is stored and aged in wood barrels. Moreover, the type of whiskey produced depends on the type of grain and barrel used during the distilling process. In addition, location also plays an important role in defining a whiskey such as Irish Whiskey and American Whiskey. Irish Whiskey is made using only barley while American whiskey is made with corn, rye, and wheat. The increasing consumption of alcoholic beverages and the growing number of breweries & pubs as well as strategic initiatives from leading market players are key factors accelerating the market growth.

The increasing consumption of alcoholic beverages is contributing to the growth of the Global Malt Whiskey Market. For instance, according to Statista – as of 2022, the revenue of the global alcoholic drinks market is estimated at USD 1,484 billion, and the market is expected to grow annually by 10.01% between 2022-2025 period to reach USD 1980.60 billion by end of 2025. Moreover, as per European Commission estimates – In 2019, around 8.4% of the EU adult population consumed alcohol daily, 28.8% consumed alcohol on weekly basis, and around 22.8% on monthly basis. Also, the increasing growth of the hospitality sector in post covid era and the rising emergence of Direct-to-consumer (DTC) platforms would create a lucrative growth prospectus for the market over the forecast period. However, stringent government rules and regulations towards the distribution and sales of alcohol stifle market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Malt Whiskey Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific dominated the market in terms of revenue, owing to the high consumption of whiskey in countries such as Japan and India and the increasing penetration of leading market players in the region. Whereas Europe is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising demand for malt whiskey and the presence of leading market players in the region.

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Major market players included in this report are:

  • Asahi Group Holdings Ltd.
  • Diageo plc
  • Pernod Ricard
  • Remy Cointreau
  • Suntory Holdings Limited
  • The Brown-Forman Corporation
  • The Edrington Group
  • William Grant & Sons Ltd
  • Bacardi Limited,
  • Alliance Global Group, Inc.

Recent Developments in the Market:

In Sept 2021, French beverage company Pernod-Ricard has acquired Specialty Drinks Ltd., the parent company of The Whisky Exchange. TWE is touted as one of the largest online retailers of spirits in the UK and the largest online retailer of whisky Worldwide.
In March 2022, Diego India announced launch of locally created artisanal whisky-Godawan Single Malt in the Indian market. Initially, this new whiskey would be available in Rajasthan and Delhi and subsequently would be available in the rest of India.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

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The detailed segments and sub-segment of the market are explained below:

By Type

Scotch Whiskey

American Whiskey

Irish Whiskey

By Distribution Channel

On Trade

Off Trade

By Region:

North America










Asia Pacific





South Korea


Latin America




Rest of the World

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Our sample report encompasses the following elements:

  • Introduction, Overview, and In-depth Industry Analysis: A comprehensive analysis of the industry, providing an updated report introduction along with an in-depth examination of key aspects.
  • Research Report of 200+ Pages: The report consists of more than 100 pages, incorporating the latest research findings and insights.
  • Chapter-wise Guidance: We offer chapter-wise guidance upon request, allowing you to navigate the report and delve into specific areas of interest.
  • Updated Regional Analysis with Graphical Representation: Our report includes an updated regional analysis, presented in a graphical format to illustrate the size, share, and emerging trends within each region.
  • List of Tables and Figures: It features an updated list of tables and figures that support the information presented in the report.
  • Top Market Players: The report includes a comprehensive analysis of the leading market players, highlighting their business strategies, sales volume, and revenue analysis.
  • Facts and Factors Research Methodology: Our research methodology is based on a rigorous approach, ensuring the accuracy and reliability of the information presented in the report.

Here are the key questions addressed in the report:

  • What is the potential for growth in the Malt Whiskey market?
  • Which product segment is expected to dominate the market?
  • Which regional market is likely to emerge as a frontrunner in the future?
  • Which application segment is poised for strong growth?
  • What are the potential growth opportunities that may arise in the Malt Whiskey industry?
  • What are the major challenges that the Malt Whiskey market may face in the future?
  • Who are the leading companies in the Malt Whiskey market?
  • What are the key trends positively impacting the market’s growth?
  • What growth strategies are being considered by the market players to maintain their position in the Malt Whiskey market?

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