What Are the Best eCommerce Digital Marketing Tools to Use in 2023

Did you know that most potential customers prefer to buy products or order services online?

That is why companies that want to make their business more prosperous should focus on providing quality online services to their target audience.

The number of companies that understand all the prospects of such promotion grows every day. Therefore, if you rely only on luck and do not promote your online store with various eCommerce marketing tools, it is not worth waiting for the growth in sales.

In turn, the lack of a good promotion strategy for your brand will lead to budget spending without any significant results.

That is why it is so important to stand out from the competition, using all the possibilities of digital marketing for eCommerce business.

Read our article about the most relevant and effective digital commerce marketing and advertising strategies and tools.

eCommerce and digital marketing

eCommerce and internet marketing plays a huge role in the successful development of your business. Thus, digital marketing:

• Make purchasing goods/services as convenient as possible for customers.
• Increase engagement and form a loyal long-term customer base.
• Sell the products to small and medium-sized businesses and compete even with major players in the e-commerce market.
• Reduce advertising costs and increase the return on investment, which cannot be achieved with the same efficiency through traditional marketing.
• Influence the purchase decision made by your target audience and thus increase your sales.
• Create a credible brand image with tools of eCommerce online marketing.

Digital marketing trends of 2022 and how does it affect the future of eCommerce

eCommerce statistics for 2022 looks pretty impressive: by the end of the year, the global e-commerce market will be 5.55 trillion dollars. Of these, 875 billion dollars belong to the U.S. China is in second place, and Britain is in third place.

What is the future of digital marketing for eCommerce in 2023?

According to eMarketer, an e-commerce research company, retail online sales will reach $6.17 trillion by 2023!

So if you haven’t yet promoted your business this way, now is the time to try it!

We have highlighted 5 main trends that will help you to establish your place in this market:

1. Impact marketing

This trend involves the use of the image of the influencer you have chosen to promote and advertise a brand product or service. This helps to attract the target audience of your influencer (some of which could potentially become yours) and increase confidence in your products/services.

2. Video marketing

Video is much more effective than other forms of content, especially among those businesses that want to expand their customer base.

3. Social Media Shopping

Shopping on social networks opens up new opportunities for your business. You can sell your products anywhere: starting with built-in apps created on platforms such as Facebook or Instagram, directly on the company page, or through live shopping channels.

4. Metauniverse and interactive shopping

The metauniverse erases all boundaries for customers: people from every part of the globe can know all the features of your product within a three-dimensional virtual world.

5. Progressive Web Pages

These pages are downloaded faster than regular sites and also are available offline. Users don’t like to wait long, so using Progressive Web Pages will make them stay on your brand’s website.

Digital marketing tools for eCommerce that industry leaders will use in 2023

The success of your business directly depends on increasing «quality» traffic. To do this, you need to choose the best online marketing strategies for eCommerce website.

Given the abundance of available tools, it may be tricky to find the right option for your eCommerce strategy.

So that you don’t have to test them yourself, we have already compiled for you the most effective and useful tools that are worth implementing in your digital marketing plan for eCommerce.

eCommerce PPC management

Online advertising in e-commerce will help in business development, and proper management ecommerce pay per click will greatly increase sales.

Let’s dwell on the main advantages of ecommerce google ads:

• Contribute to the implementation of business goals;
• Quickly generate new traffic to your online store or website.
• Allow you to show a specific product to the audience that is interested in buying your products or services.
• Help manage your marketing budget and influence pricing.
• Give more control over your target audience, allowing you to create more specific groups and show them relevant ads.

eCommerce search marketing

SEO for ecommerce — is a whole range of internal and external optimization actions that contribute to improving the position of your online store in search results.

Pros of eCommerce optimization:

• Increase your website’s visibility;
• Increase conversion;
• Boost your search engine rankings to the TOP (or to the highest achievable positions), using the right keywords, and posting high-value content.

One of the features of the SEO campaign is that the first results of promotion you will see in about 4-6 months. So if you have just started your promotion, don’t think it’s ineffective. Give it some more time and, with the right approach, it will boost your web resource ranking on search engines.

Social media marketing for eCommerce

SMM for eCommerce is a great tool to increase brand awareness, attract social media subscribers and increase online shopping.

You can use social media as an additional platform where you will share information about your brand and its products.

Why you should try eCommerce social media advertising:

• Engaging the target audience in an unobtrusive interactive form;
• Popularization of your brand since in social networks it is accepted to share your favorite products;
• Better interaction with your users;
• Reputation management, which includes responses to subscribers’ comments;
• Increase in web traffic;
• Familiarity with the brand, allowing subscribers to look behind the scenes of your work, learn your philosophy, and see the people in your company.

Email Marketing for eCommerce

Email marketing is a fairly simple way to communicate with consumers, send them useful information, and encourage them to buy again on your website.

Features of such promotion:

• Personalized approach (address by name, birthday discount, etc.);
• Announcements about new products/services that might interest your customers, based on their previous purchasing experience;
• Invitation to participate in closed sales or promotions.

eCommerce content marketing

Content marketing for e-commerce is another relevant approach aimed at the creation and distribution of different content.

With this content, you can inform and entertain your target audience, increase loyalty, attract new users and convert them to real customers.

Using this tool, you can:

• Position your products as trustworthy;
• Attract additional traffic to your web resource and improve the position of the company in the search results;
• Build long-term and versatile relationships with your customers;
• Answer users’ questions, give them the necessary information, and thus describe the real value of your product to customers.

Web-analytics for eCommerce

Web analytics helps to identify gaps in your business, understand what works best in your case and find the right solutions that will simplify your work.

With the help of such analysis you can:

• Know better your customers;
• Personalize recommendations for your customers;
• Set up a reliable supply chain for your products;
• Timely detection of fraud attempts;
• Determine future trends in business development.

Best eCommerce digital marketing agency 2023

Pay attention that different digital marketing tools can work differently for different business areas. And this is normal. At the stage of development of the company, it is necessary to determine the most promising, to begin with, and then gradually expand the field of activity.

Experienced professionals, who have successful cases in different niches, will help to determine what will be effective for your business.

Need help with e-commerce marketing strategies? Then contact the best eCommerce marketing agency – Zwebra!

This eCommerce digital agency is ready to create an individual marketing plan that will help to attract more customers and significantly increase your income.

Zwebra is a full service ecommerce agency where you can count on:

1. Application of the most relevant tools and tactics of promotion;
2. A comprehensive approach to your business, including a separate manager for your project;
3. The most accurate customization of targeted advertising: this eCommerce advertising agency knows how to find and interest your consumers;
4. Cases with examples of work in a similar niche;
5. Monthly report with analysis and recommendations on how to proceed.

Trust your business to eCommerce growth agency Zwebra – and the result will not take long!

About us

Choose Zwebra to grow your eCommerce business!

Contact Us

Email: hello@zwebra.com

Phone: (437) 344 4010