What Is a Backlink and Why Are They Important for SEO?

Here Are 8 Simple Ways to Get Started Building Quality Backlinks for Your Website

A backlink is one of the most popular words over the years in SEO.). A backlink is genuinely a hyperlink from one website to any other. Also, we can say that a link to an external website is called backlink.
Why are backlinks so valuable? Because for search engines, it’s a signal that your content is useful and that others are vouching for it. Likewise, if many sites link to your website, then the search engine can deduce that site is worth for linking. This can improve your website rankings and therefore also worth surfacing on a Search Engine Result Page. If you need a reliable SEO company https://neon-tm.com/seo-calgary/ contact Neon Team.

Backlinks are one of the most important steps in SEO. Quality links from reliable, popular, reputable sites greatly improve your search engine rankings. If you use spammed sites of questionable quality, the effect is the opposite.

Types of Backlinks

There are primary types of backlinks, and one is extra valuable than the other. Let us examine each one and how they affect your website.

  1. No-follow

No-follow backlinks tells search engines to ignore a link. They do not pass any value from one website to another. Generally, they are not useful in improving your search rankings to rank and visibility. No-follow backlinks do not usually influence the linked page’s rankings.

  1. Do-follow: 

Do-follow backlinks are the kind of backlink that everybody wants. Just keep in mind that the ones coming from reputable websites has the most value. This type of backlink can help improve your search engine scores or rankings. However, there are do-follow links that are considered being bad or ‘toxic’. These links come from suspicious sites or are gained by breaking the search engine terms of service.

it can lead to penalizing your site and lowering its ranking. It’s not the number of links that matters, but their quality. To build a good link profile, you need a company that provides professional seo service.

Why Backlinks are important for SEO?

  1. Brand Recognition/Exposure

When people read materials online, they pay attention to the sources the article refers to. If they see that your site is mentioned in the article as a reputable source, there is trust in your brand, you as its representative and the more often you are seen in such articles, the more trust and recognition. In the same way, search engines recognize links to your site, understand that your site has the right information on a certain topic and rank it higher.

  1. New Lead/Relationships

When someone reads a good post and sees a backlink pointing to the source, there is a good chance that they will click on the link to learn more about who and where that article was from. If that person really enjoyed your post then they might follow you on social media. A simple link can bring consumers to your website without the aid of search engine rankings.

  1. Promotion

Backlinks are a way to promote your site or products through guest posting, commenting on authoritative sites, and sharing on social media.

  1. Referral Traffic

Referral links are links to a recommended resource, which is assigned a marker of its distributor. Such links are used to popularize the resource and attract new visitors to the site by clicking on the links, which in this case are called referral links. The site offers bonus programs to resources and their owners, who place links on their sites. Any member of the chain can join the affiliate program.

How to Get Backlinks

Building backlinks is a rather painstaking process that takes time and effort. Here are 7 simple ways to get your first links.

  1. Add links to your site on your social media profiles.
  2. Do a Google search for a post that’s already ranking well and then improve and expand it.
  3. Create list posts, “how-to” posts, “why” posts, infographics, or posts with embedded videos. These formats usually get more backlinks than standard posts.
  4. Write the ultimate guide posts. These are very long posts containing several thousand words and cover every angle of the topic.
  5. Write guest posts on other blogs and websites
  6. Contact influencers in your niche or industry and tell them about an article on your site that they may want to link to.
  7. Interview influencers in your industry and send them a link, no doubt they will link back to your site.
  8. You can also begin doing competitive backlink research. In order to do this, you’ll need to see the backlinks of your competitors who are ranking well.

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