Whenever PPC is talked about, most people think it’s a synonym for Google ads. Although Google ads are the undisputed king of PPC, Bing ads also have a prominent presence in the marketing and advertising world. In 2020 alone, marketers spent 7.8 billion dollars on Bing ads. Even though it is significantly less than Google ads, it is still huge.

If you want to run advertising on your website or market your items, you aren’t sure which choice to go with, then keep reading.

We’ve covered both Google and Bing ads in-depth in this article, including their benefits, drawbacks, and free ads coupons credit so you test run a marketing campaign on both of them and decide which one is better for your business.

 

Google Ads Vs. Bing Ads

 

 

Conceptually, both Google ads and Bing ads are similar. They are both pay-per-click ads that are specifically designed to help businesses grow by targeting specific audiences, thus increasing revenue.

Even though they share a similar concept, they are different from each other due to many specific features. The difference in features makes them unique to each other and beneficial over one another.

 

Bing Ads

 

Bing ads have now been renamed Microsoft ads. However, they are still the most popularly known as Bing ads. Bing is a search engine owned by Microsoft, which is now offering free ads coupons credit to the new advertiser so they can test and check the results.

Bing has three search engines, namely, Bing, Yahoo, and AOL. When an ad is advertised on one platform, such as Bing, it can be seen on all three search engines as well as other partner websites.

 

Pros of Bing Ads

• Bing includes three search engines, Bing, Yahoo, and AOL. Bing and Yahoo, together, are considered the second most used search engines. Whenever an ad is placed on Bing, its AdCenter also generates it for the other two partner platforms. Therefore, making your ads more visible to a greater audience.
• Bing ads allow a larger character limit than Google. On Bing, you can use up to 40 character titles, whereas on Google, the character limit is only 30.
• Another great feature of Bing ads is that it allows users to set both monthly and daily budgets. The feature helps save you money and enables you to assess your marketing campaigns.
• With Bing, you can set your budget at a lower cost than Google ads. If you want to reduce the cost further or run a test advertisement, you can use a free credit $100 Bing ads

 

Cons of Bing Ads

• No matter how many visitors Bing ads attract, Google is the largest search engine and therefore has a greater market. Bing needs a lot of time and advancement to match up with google. To do that, it needs to increase its audience, but it lacks the marketing shares to do so.
• Google extensions have an advantage over Bing Ads extensions. If the user has to choose between both, most of them prefer to use Google Ads.
• Bing ads are behind Google ads due to their complicated interface. Google ads have a user-friendly and flexible interface. Bing Ads also have outdated features as compared to Google Ads.
• Bing is mostly used in the U.S., while Google is used worldwide. If you want to use Bing Ads, it means there will be fewer visits from international audiences.

 

Google Ads

 

 

Google ads are also pay-per-click ads. Google ads appear on the Google search engine. They appear by applying Google Ads – on a google search engine, Display Network, and Google AdSense Program – on other websites. They work similarly to Bing ads.

 

Pros of Google Ads

• Google is the world’s largest and most popular search engine. If you are lucky and your ad appears on its first page, it means your revenue is going to increase tenfolds. Google Ads offers exposure to a far larger audience than Bing Ads.
• Google ads offer its users all the data needed to optimize their keywords and other marketing campaigns. Using this feature lets you understand what kind of advert you need to attract more audience.
• Google Ads are fairly quick to appear once it gets approved. If your keywords and ad campaign are good enough and you have an attention-grabbing ad copy, Google Ad will approve your ad instantly.
• If you do not want to engage with SEO services but are still interested in knowing how certain keywords will work or whether or not your ads will drive the traffic, you can use Google Ads to learn.

 

Cons of Google Ads

• Since Google is the world’s largest search engine, it also has the largest audience. While it’s considered a plus point for marketers, it can also be taken as a con because it means more competition.
• Competition between marketers makes the specific keywords expensive. However, using these costly keywords does not guarantee audience traffic.
• Google Ads has a shorter shelf life than Bing Ads or SEO content. Once your budget is completed and you have spent all your money, your ads will also turn off and disappear.
• Google ads have a very short character limit as compared to Bing Ads. You are only allowed to use 30 characters for the title and 90 for characters for the description. It can be tiring for the writers to include a catching title, targeted keyword, advantage of product in such a short limit.

 

Which One to Choose?

 

 

We hope that reading through our comprehensive guide helped in making you decide which platform is best suitable for you. Neither Google Ads is better than Bing Ads in all aspects, nor using Bing Ads is more advantageous. It all depends on your audience demography, the feature you are looking for, and your budget.

If your target market is in North America, you can use either Google Ads or Bing Ads or use both simultaneously. However, if you want to target only the U.S., we suggest using Bing Ads.

If you have money issues and can only choose one search engine, we suggest you go with Google Ads, as it has more reach. However, it can be costly. You can use free Google Ad coupons to lower the cost.