When looking for ways to drum up attention for your brand in an expedient manner, you can’t afford to overlook the effectiveness of social media. If properly utilized, the web’s most popular social platform can introduce scores of prospective patrons to your brand and enable them to personally connect with its proprietors. So, if past efforts at social media promotion have proven ineffective – or simply nonexistent – put the following pointers to good use.
Update Your Accounts Daily
Creating accounts for your brand on popular social platforms is a good start, but it’s unlikely to build the level of awareness you’re looking for. Effectively spreading the word about your brand will require you to update each of your social media accounts on a daily basis. The exact number of daily updates varies from platform to platform, but at the very least, you’ll need to post one new update per account each day. Luckily, there’s no rule against using the same posts across multiple sites, so you won’t have to worry about creating exclusive posts for each platform.
In addition to updating each of your accounts, you should determine the most opportune times to post updates on various platforms. After all, you don’t want fantastic posts to go to waste simply because they went up at inopportune times. Finding the best times to update each account will take a little bit of trial and error, and if you find yourself having trouble with this, you should consider consulting a dedicated social media specialist.
Regularly Engage with Your Followers
For many of us, the ability to instantly reach out to our favorite celebrities, public figures and brands is among the foremost pulls of social media. Unsurprisingly, receiving responses from the people and brands with whom we wish to connect provides us with far more satisfaction than seeing our efforts going unanswered. While no one is obligated to respond to every single message they receive via social media, it’s important to understand that personal connection is a large part of brand loyalty. The more personally invested someone becomes in your brand, the less likely they are to shift their loyalties to your competitors.
With this in mind, make a point of engaging with your followers whenever possible. Among other things, this entails responding to questions, comments and concerns in an expedient and professional manner. The more thoughtful you are in your responses, the more important your followers are liable to feel. Even if they don’t think your brand is perfect, many consumers are likely to remain loyal if they feel that their input is valued and that genuine efforts are being made to accommodate their individual needs.
That being the case, make sure to be extra-mindful of your tone and word choices when interacting with followers. Even if no offense is intended, try to avoid using language that could be misconstrued as rude or offensive. For good measure, read over each response several times before proceeding to send it.
Create Posts That Encourage Audience Engagement
Many of your followers are more likely to respond to your posts if they feel that they’re being invited to do so. As such, you should actively encourage audience engagement in as many posts as possible. For example, you could encourage your followers to share images of themselves using or displaying your products. Soliciting their opinions on upcoming developments within your enterprise is another effective way to make them feel connected to your brand.
If you’re having trouble crafting engaging posts, you may want to consider reaching out to marketing experts and influencers who have experience promoting brands of your type. For example, if you’re looking to promote cannabis and CBD products, you should consider enlisting the aid of established cannabis influencers.
In the age of social media, no brand should lack a solid presence on the web’s most popular social platforms. These days, failure to establish your brand on social media can result in it being quickly overshadowed by brands that possess a better understanding of the social landscape. Fortunately, carving out a powerful social media presence isn’t as difficult as some brand’s make it look. With the help of the measures discussed above, you can maximize your brand’s social media presence in a timely and low-stress manner.
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