Effective Ways to Double Your Mobile Conversion Rates

The number of mobile users is continuously increasing. According to a recent survey, about 80% of online media time takes place on mobile devices. This is a good enough reason for online companies to create mobile-friendly websites for enhanced user experience. This will help them to target a large percentage of potential customers.

Online businesses should focus more on mobile advertising to boost their mobile conversion rates. In this article, we are going to cover some of the most effective ways that will help you to increase mobile conversion rates for your business.

Here you go with the details:

1.Add CTAs                                                                                                                                                                                                                                         The purpose of mobile-friendly websites is to draw customers to the site and convince them to take a specific action such as buy a product, subscribe, read and share or download. This can be achieved with the help of a visible call-to-action button.


Your website must feature CTA buttons whenever necessary. This can help increase your mobile conversion rate.

Just having a CTA button is not enough. You need to make sure that it represents the action you want customers to take. For example, “Sign up for free”, “Join free”, “Show now”, etc. The CTA buttons on your site should lead the customers to the page it represents. Not just that, but you should also use different colours, shapes, and sizes for the buttons.

For better results, you should use efficient A/B testing tools to test and see how your CTA buttons are doing.

2.Improve website speed

The speed of your website has a lot to do with the conversion rate. This is because it affects the mobile website ranking of your website.

If you have a slow loading website, customers are likely to leave your website. The ideal loading speed is less than 3 seconds. Any website that takes longer than 3 seconds is considered slow.

Slow-loading websites lead to less traffic, which in turn results in low conversion rates. If your website is taking too long to load, you should consider removing some of the CSS and JS files.

Another thing you can do is compress the size of videos and images on your website. But make sure not to compromise the quality. Most importantly, you should follow all the rules set by Google to improve website speed on mobile devices.

Using a mobile responsive site can also help improve the loading speed. Before launching a new website, you must test its loading speed on a mobile device.

3.Improve mobile website design

Customers are more likely to stay on your website if they like the design. If you have a poorly-designed mobile website, it can result in low conversion rates. This is because customers take such websites to be less credible and trustworthy. This is why it is important to improve the design of your mobile website. 

You can improve your mobile site design by making your marketing campaigns mobile-friendly. Along with that, you should also use entertaining quizzes and surveys.

Other things you can do are creating a mobile-responsive website and design attractive graphics. Lastly, you should make your mobile site easy to use and navigate.

Implementing the right strategies can help you boost your mobile conversion rates. Make sure you incorporate all these changes into your mobile website.

The post Effective Ways to Double Your Mobile Conversion Rates appeared first on 360PRWire.

Adam Ali