New Shopping Traditions: What to Wait for in 2022?

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If you are an owner of any business, you have certainly changed the way you do business and provide services in the last 2 years. If you are a customer, you have also changed the way you receive services and the way you shop. The pandemic has made its adjustments to the behavior of each of us. Today we will look at a few interesting facts that have changed the lives of the inhabitants of Europe. And according to experts’ forecasts, the same trends will continue to be popular in the coming year as well.

Almost every business is online now. If a few years ago people preferred personal contacts with manufacturers, sellers, and etc., now most of the clients are determined to receive any services and purchase any goods without leaving their homes. People’s thinking has changed, goals have changed, the way people buy different products and receive services have also changed.

E-Commerce Is Prospering

According to the experts from promo-codes.fi (Finnish site with promo codes and coupons), the popularity of online shopping has grown by 40% among residents of Europe. People began to work from home, order home delivery, and buy goods or receive various services without leaving their homes. Those companies that ensured such conditions as quickly as possible, not only stayed afloat, but also managed to increase the number of their clients.

Deliberate Purchases

Expressive and impulsive shopping is a thing of the past. The pandemic has affected the financial situation of a large number of people, and, accordingly, the spending of many has become more conscious and reasonable. It is already clear that 33% of residents of European countries began to spend less on purchases. This applies to household goods, clothing, footwear, and food.

The era of bargains has arrived. Many companies began to come up with all sorts of promotional offers to keep old customers and attract new ones, and buyers started using special services that offer promo codes more actively. For example, promo-codes.dk – the version of Promocodius for the residents of Denmark.

Support for Local Retailers

As statistics show, interest in local shopping increased by 37%. This is explained both in terms of convenience and in terms of support for local manufacturers. During the pandemic, more shoppers began to choose stores that are as close as possible to their homes and online options with the fastest delivery times – and these are most often local brands.

On the part of business, this led to the development of new sales strategies, the invention of loyalty systems and personal offers – to get closer to the customers and to establish more trusting relationships.

High Hygiene Factors

Safety and hygiene have become very important points for many. European residents began to choose those stores, brands, and companies that began to pay maximum attention to hygiene. Low interaction with people has become a priority for many shoppers. Self-service capabilities, contactless payment with a smartphone (as well as with the help of QR codes), receiving orders at pick-up points – the companies that provided all these conditions gained more confidence from their customers and, accordingly, increased their turnover. According to statistics, more than 26% of people began to pay attention to increasing their safety.

Trying Something New

Over 30% of Europeans started trying something new in the last two years. We are speaking about new hobbies, new stores and brands, and etc. Many people left their usual shops if they did not receive the desired services there. On the one hand, the pandemic has narrowed the boundaries of people, on the other hand, it has expanded their opportunities. And the most interesting thing is that after the end of the crisis, people do not plan to return to their old life.

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