Business

Logic signs seven-figure Twitch deal days after ‘retiring’ from music

His new channel will feature a mix of music, interviews and gaming.
QUEBEC CITY, QUEBEC - JULY 12: Rapper Logic performs on Day 9 of 2019 Festival D'été Quebec at Plains of Abraham on July 12, 2019 in Quebec City, Canada. (Photo by Scott Legato/Getty Images)

Mere days after announcing that his upcoming fifth album “No Pressure” will be his last, rapper Logic has reportedly signed a hefty partnership deal with game streaming site, Twitch.

Logic has been a prolific force in the rap game as both an artist and producer for more than a decade now, though his biggest claim to fame was 2017’s “1-800-273-8255,” which dealt with the sensitive subject of suicide. The 30-year-old Marylander insisted during his retirement announcement on July 16th that he was stepping away from the music business to be “a great father” to his newborn child.

https://twitter.com/Logic301?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1283905251968536576%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.engadget.com%2Flogic-signs-sevenfigure-twitch-deal-days-after-retiring-from-music-164643314.html

However, that retirement appears to have been short-lived as Twitch announced on Monday that Logic will be the site’s first official music partner. “Logic will stream weekly on his Twitch channel which will include a mixture of in-studio sessions, special guests, AMA style formats, and gaming,” the company wrote in a press release.

“I’m not this rapper guy, man,” Logic told The Verge in a recent interview. “I’m just a nerd. I love video games. I’m blessed enough to have millions of fans and followers. So it is a great partnership.” He declined to specify exactly how much the deal was valued at but did note that it is in the seven-figure range.

Logic’s first stream is set for Tuesday, July 21st at 5pm ET, when he’ll debut tracks off of the upcoming album.

See Campaign: https://www.twitch.tv/logic
Contact Information:
Andrew Tarantola

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Contact Information:

Andrew Tarantola