Echo Looks will cease functioning in July, as Amazon discontinues the camera

Introduced in mid-2017, the Look was one of the more obscure — and, honestly, kind of bizarre — entries in the Echo line. It was a small camera designed to take videos and selfies of its owner, using machine learning to help choose outfits.

No surprise, really, that it never caught fire. And now, three years after its introduction, it’s dead. First noted by Voicebot.ai, Amazon sent a letter to customers noting that the camera has been discontinued — what’s more, service is going to be completely shuttered in July.

Amazon confirmed the end of what seems to have amounted to an experiment and exercise in training a machine learning algorithm. The company tells TechCrunch:

Not a surprise, perhaps. But a bummer for those who spent the $200 on the product. For the looks of it, though, I don’t think the Look exactly caught the world on fire. It’s currently listed as the 51st best seller on Amazon’s list of Echo products. Honestly, there’s a decent chance this is the first time you’re hearing about it. Again, not surprising for what was always destined to be a niche addition to the Echo line.