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Despite Ad Ban, Tobacco Industry Seduces Customers
By Kara Santos
MANILA, Aug 12, 2010 (IPS) - Adventure motorcycle tours, and driving and racing events organised by tobacco firms. Canopies bearing cigarette brands in popular restaurants. Tobacco brands appearing beside the signages of convenience stores, whether along the Philippine capital’s urban alleys or provincial roads.
These are ‘creative’ ways that tobacco manufacturers are using to get consumers in this South-east Asian country, which the World Health Organisation (WHO) says is already the world’s 15th largest cigarette market.