Sexual and reproductive health and rights, along with women's empowerment, have been acknowledged worldwide as essential elements in promoting poverty alleviation and moving towards sustainable development. Critical areas of concern include: HIV/AIDS prevention; reaching out to adolescents and youths; promoting gender equality, empowering women and making motherhood safer by reducing maternal mortality rates, among others. The involvement of men, especially young men, as active participants in understanding and thus accepting and promoting women's and men's reproductive rights, is thought to be crucial to the successful outcome of population policies and programmes