{"id":59194,"date":"2020-08-03T18:30:00","date_gmt":"2020-08-03T18:30:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2686655"},"modified":"2020-08-03T18:30:00","modified_gmt":"2020-08-03T18:30:00","slug":"google-breaks-and-enters-traditional-home-security-market-with-new-investment","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/","title":{"rendered":"Google breaks and enters traditional home security market with new investment"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn57.androidauthority.net\/wp-content\/uploads\/2019\/06\/Nest-Cam-Outdoor-e1566463897358.jpg\" alt=\"Nest Cam Outdoor\" width=\"691\" height=\"366\" \/><\/p>\n<div class=\"aa_tldr_text\">\n<ul>\n<li>Google and ADT have announced a partnership in the smart home and security space.<\/li>\n<li>The partnership will see ADT offer and install Nest devices, while adopting Google&rsquo;s machine learning smarts.<\/li>\n<li>Google is also investing $450 million in the company for a 6.6% stake.<\/li>\n<\/ul>\n<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Google has provided smart home devices for several years now, largely thanks to its&nbsp;<a href=\"https:\/\/www.androidauthority.com\/google-nest-hub-max-review-1027218\/\">Nest<\/a>&nbsp;gadgets. The Mountain View company isn&rsquo;t stopping there though, as it&rsquo;s just announced a major partnership with security and home automation provider ADT.<\/p>\n<p>The partnership will see Google invest $450 million in ADT, earning it a 6.6% stake in the security provider according to the&nbsp;<a href=\"https:\/\/news.adt.com\/news-releases\/news-release-details\/adt-and-google-partner-create-leading-smart-home-security\" target=\"_blank\" rel=\"noopener noreferrer\" data-vars-outbound-link=\"https:\/\/news.adt.com\/news-releases\/news-release-details\/adt-and-google-partner-create-leading-smart-home-security\">two<\/a>&nbsp;<a href=\"https:\/\/blog.google\/products\/google-nest\/partnership-adt-smarter-home-security\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-vars-outbound-link=\"https:\/\/blog.google\/products\/google-nest\/partnership-adt-smarter-home-security\/\">companies<\/a>. This investment is scheduled to close in Q3 2020.<\/p>\n<p>So what does that mean for consumers, then? Well, Google says ADT&rsquo;s technicians will be able to sell and install Nest devices like cameras and the Nest Hub Max. ADT adds that it will start offering &ldquo;certain&rdquo; Nest devices from this year, and will &ldquo;expand the integration&rdquo; in 2021.<\/p>\n<p><strong>Read:<\/strong>&nbsp;<a href=\"https:\/\/www.androidauthority.com\/smart-home-devices-833801\/\">Your guide to the best smart home devices<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.androidauthority.com\/best-smart-plug-931088\/\">The best smart plugs worth checking out<\/a><\/p>\n<div class=\"post_content_intcont center\">\n<div id=\"custom_html-4\" class=\"widget_text widget clearfix\">\n<div class=\"textwidget custom-html-widget\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>The search colossus also points to machine learning as a way to improve ADT&rsquo;s security and smart home offerings.<\/p>\n<p>&ldquo;The goal is to give customers fewer false alarms, more ways to receive alarm events, and better detection of potential incidents inside and around the home. It will also provide people with more helpful notifications that make everyday life more convenient, like package detection,&rdquo; reads an excerpt of Google&rsquo;s announcement.<\/p>\n<p>Google says ADT customers will also gain access to the Nest Aware subscription service, which usually start at $6 a month. This grants you access to intelligent alerts (e.g. when abnormal sounds are detected), zone-specific alerts, and 30 days of event video history.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.androidauthority.com\/google-nest-hub-max-review-1027218\/\" target=\"_blank\">https:\/\/www.androidauthority.com\/google-nest-hub-max-review-1027218\/<\/a><br \/><b>Contact Information:<\/b><br \/>Hadlee Simons<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Hadlee Simons<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" alt=\"\">Google and ADT have announced a partnership in the smart home and security space. The partnership will see ADT offer and install Nest devices, while adopting Google&rsquo;s machine learning smarts. Google is also investing $450 million in the company for a 6.6% stake. &nbsp; Google has provided smart home devices for several years now, largely &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/\">Continue reading <span>Google breaks and enters traditional home security market with new investment<\/span><\/a> <a href=\"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-59194","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google breaks and enters traditional home security market with new investment - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google breaks and enters traditional home security market with new investment - Business\" \/>\n<meta property=\"og:description\" content=\"Google and ADT have announced a partnership in the smart home and security space. The partnership will see ADT offer and install Nest devices, while adopting Google&rsquo;s machine learning smarts. Google is also investing $450 million in the company for a 6.6% stake. &nbsp; Google has provided smart home devices for several years now, largely &hellip; Continue reading Google breaks and enters traditional home security market with new investment Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T18:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/\",\"name\":\"Google breaks and enters traditional home security market with new investment - 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Google is also investing $450 million in the company for a 6.6% stake. &nbsp; Google has provided smart home devices for several years now, largely &hellip; Continue reading Google breaks and enters traditional home security market with new investment Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/","og_site_name":"Business","article_published_time":"2020-08-03T18:30:00+00:00","og_image":[{"url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png","type":"","width":"","height":""}],"author":"Bilal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bilal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/","url":"http:\/\/ipsnews.net\/business\/2020\/08\/03\/google-breaks-and-enters-traditional-home-security-market-with-new-investment\/","name":"Google breaks and enters traditional home security market with new investment - 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