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<\/p>\nCounterpoint Research has determined<\/a> that OnePlus just edged past Samsung to claim the most market share for premium (over Rs 30,000 or $400) phones in the second quarter of 2020, snapping up 29% of the space versus just under 29% for Samsung. That’s less than a point difference, but it’s no mean feat when OnePlus is a relative newcomer and still considered a niche brand in most parts of the world.<\/p>\n Not surprisingly, the OnePlus 8<\/a> series played a large role in the comeback. The design and performance “attracted consumers’ attention,” Counterpoint said, while OnePlus’ ability to cultivate a loyal fan base also helped its chances.<\/p>\n See also:<\/strong> The best smartphones in India under 40,000 rupees<\/a><\/p>\n Apple sank to third in the country due to fiercer competition, the researchers said, although it dominated the “ultra-premium” (over Rs 45,000 or $600) segment with 42% share. It also had the most phones in the premium top five. While the OnePlus 8, Vivo V19, and Samsung Galaxy A71<\/a> occupied the top three spots, the iPhone SE<\/a> and iPhone 11<\/a> filled out the remaining spots. The iPhone 11 could gain share now that Apple is making the device locally and might lower the price.<\/p>\n Counterpoint stressed that these phones represented just a small sliver of India’s smartphone base. The devices only represented slightly over 4% of the country’s smartphone shipments — the vast majority of customers are buying budget devices. It’s no wonder that OnePlus is aiming at budget buyers with the Nord<\/a>, then. While it may be happy to rule the premium phone space, it has been ignoring a massive potential audience until now.<\/p>\n Tags:<\/b> Jon Fingas<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
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Jon Fingas<\/p>\n
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OnePlus has reclaimed the top spot in India’s premium smartphone market, according to estimates. It still faces stiff competition from Apple and Samsung. The OnePlus 8 is also India’s most popular high-end handset. OnePlus has taken back the lead in India’s hotly contested premium smartphone market, according to an estimate — if only just. … Continue reading OnePlus reclaims the throne in India’s premium smartphone market<\/span><\/a> Continue Reading
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