{"id":50895,"date":"2020-07-22T14:50:00","date_gmt":"2020-07-22T14:50:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2666798"},"modified":"2020-07-22T14:50:00","modified_gmt":"2020-07-22T14:50:00","slug":"soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/","title":{"rendered":"SoundCloud\u2019s co-founders are launching an e-bike subscription service in Berlin"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<p class=\"c-entry-summary p-dek\">Dance will deliver an e-bike to ride for &euro;59 a month<\/p>\n<p class=\"c-entry-summary p-dek\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/9_-Cre2aCbj61Wxe7xfTseqZEnU=\/0x0:5815x3869\/1200x800\/filters:focal(2443x1470:3373x2400)\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/67087206\/Founder_team_02.0.jpg\" width=\"657\" height=\"438\" \/><\/p>\n<p id=\"R6xdDS\">Dance is a new electric bike subscription service launched by the co-founders of SoundCloud. The invite-only program, which includes delivery, maintenance, and theft protection, launches this month in Berlin. It&rsquo;s the latest service to try to capitalize on&nbsp;<a href=\"https:\/\/www.theverge.com\/2020\/5\/14\/21258412\/city-bike-lanes-open-streets-ebike-sales-bicyclist-pedestrian\">the e-bike boom<\/a>&nbsp;by shifting toward a Netflix or Spotify model for transportation.<\/p>\n<p id=\"oeGVWF\">Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, along with the co-founder of web design startup&nbsp;<a href=\"http:\/\/jimdo.com\/\">Jimdo<\/a>, Christian Springub. Their proposition rests on a couple of hard truths about e-bikes: they are expensive, typically costing &euro;1,700 ($2,000) or more, and they are prone to theft. Dance is hoping to address those concerns, while also replicating the success of various music subscription services.<\/p>\n<p id=\"IRTwW5\">&ldquo;Music was one of the first industries to experience the shift from ownership to subscription,&rdquo; Ljung said in a statement. &ldquo;At SoundCloud we helped usher in this transformation and established the world&rsquo;s largest and most passionate music community. Now we want to transfer this experience to the mobility space and start a movement that will ultimately make our cities more livable.&rdquo;<\/p>\n<div class=\"m-ad m-ad__dynamic_ad_unit mb-3 m-ad__desktop_article_body_failsafe dfp_ad-wrapper--is-filled\" data-concert-ads-name=\"desktop_article_body_failsafe\">\n<div id=\"div-gpt-ad-desktop_article_body_failsafe\" class=\"dynamic-js-slot dfp_ad--rendered dfp_ad--is-filled\" data-google-query-id=\"CLO8ndjq4OoCFZAW0wodgwsHtA\">\n<div id=\"google_ads_iframe_\/172968584\/verge_13__container__\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div class=\"c-float-right\">\n<aside id=\"pj6hOJ\"><q>&ldquo;NOW WE WANT TO TRANSFER THIS EXPERIENCE TO THE MOBILITY SPACE.&rdquo;<\/q><\/aside>\n<\/div>\n<p id=\"JRqqjW\">Interested customers based in Berlin are being asked to sign up for a waitlist, after which they&rsquo;ll be invited to subscribe for the &ldquo;introductory price&rdquo; of &euro;59 a month. Included in that price is service, theft protection, and concierge service &mdash; the company says it can deliver the bike to a customer&rsquo;s front door &ldquo;within 24 hours.&rdquo; And if the bike gets stolen, Dance says it will be replaced &ldquo;immediately.&rdquo;<\/p>\n<p id=\"0Nyv8G\">As for the bike itself, the company is only providing scant details. A photo provided by the company appears to show a road bike with swept-back handlebars, rear-hub motor, belt drive, and a battery attached to the downtube. It will have a 250W motor (which is required under EU law), 45 km range, and a removable battery. Due to the cobblestone streets in Berlin, the bikes will be equipped with high-quality tires with suspension, a spokesperson said, adding, &ldquo;The specifics on our second generation Dance bike for the global roll-out will follow in due time.&rdquo;<\/p>\n<figure class=\"e-image\"><span class=\"e-image__inner\"><span class=\"e-image__image \" data-original=\"https:\/\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/20104153\/Screen_Shot_2020_07_21_at_12.56.30_PM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/C_a6CcXMXO4MORbNRtZMbCLJ2TE=\/0x0:1439x581\/1200x0\/filters:focal(0x0:1439x581):no_upscale()\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/20104153\/Screen_Shot_2020_07_21_at_12.56.30_PM.png\" alt=\"\" width=\"576\" height=\"233\" data-upload-width=\"1439\" \/><\/span><\/span><\/figure>\n<p id=\"gWHUeX\">It remains to be seen whether Dance can create a profitable business, but it may have a long runway to find out. The company has a lot of well-financed venture capital firms in its corner, including Berlin-based VC BlueYard Capital, and counts among its investors Ilkka Paananen (founder and CEO of Supercell), Jeannette zu F&uuml;rstenberg (La Famiglia), Kevin P. Ryan (founder and CEO of AlleyCorp), Neil Parikh (founder and CSO of Casper), Bjarke Ingels (founder and CEO of Big Architects), and several others.<\/p>\n<p id=\"EoiqXt\">Dance isn&rsquo;t the first company to offer micromobility vehicles as a subscription service. The company will be competing with Swapfiets, which is very established in some European markets. The Dutch company just&nbsp;<a href=\"https:\/\/news.swapfiets.com\/nl-NL\/190131-swapfiets-breidt-verder-uit-in-europa\">recently added e-bikes to its roster<\/a>&nbsp;of products and launched in Berlin in July. And in the US,&nbsp;<a href=\"https:\/\/www.theverge.com\/2019\/4\/30\/18523121\/bird-electric-scooter-delivery-monthly-rental-sf-barcelona\">Bird<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.theverge.com\/2019\/12\/17\/21025818\/lime-limepass-weekly-subscription-electric-scooters-bicycles-rental-rideables-micromobility\">Lime<\/a>&nbsp;have been experimenting with subscriptions for its electric scooters,&nbsp;<a href=\"https:\/\/www.theverge.com\/2019\/7\/31\/20747817\/bird-electric-scooter-monthly-rental-san-francisco-bike-app-review\">with mixed results<\/a>.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.theverge.com\/2020\/5\/14\/21258412\/city-bike-lanes-open-streets-ebike-sales-bicyclist-pedestrian\" target=\"_blank\">https:\/\/www.theverge.com\/2020\/5\/14\/21258412\/city-bike-lanes-open-streets-ebike-sales-bicyclist-pedestrian<\/a><br \/><b>Contact Information:<\/b><br \/> Andrew J. Hawkins<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Andrew J. Hawkins<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" alt=\"\">Dance will deliver an e-bike to ride for &euro;59 a month Dance is a new electric bike subscription service launched by the co-founders of SoundCloud. The invite-only program, which includes delivery, maintenance, and theft protection, launches this month in Berlin. It&rsquo;s the latest service to try to capitalize on&nbsp;the e-bike boom&nbsp;by shifting toward a Netflix &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/\">Continue reading <span>SoundCloud&rsquo;s co-founders are launching an e-bike subscription service in Berlin<\/span><\/a> <a href=\"http:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-50895","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SoundCloud\u2019s co-founders are launching an e-bike subscription service in Berlin - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoundCloud\u2019s co-founders are launching an e-bike subscription service in Berlin - Business\" \/>\n<meta property=\"og:description\" content=\"Dance will deliver an e-bike to ride for &euro;59 a month Dance is a new electric bike subscription service launched by the co-founders of SoundCloud. The invite-only program, which includes delivery, maintenance, and theft protection, launches this month in Berlin. It&rsquo;s the latest service to try to capitalize on&nbsp;the e-bike boom&nbsp;by shifting toward a Netflix &hellip; Continue reading SoundCloud&rsquo;s co-founders are launching an e-bike subscription service in Berlin Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-22T14:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/\",\"name\":\"SoundCloud\u2019s co-founders are launching an e-bike subscription service in Berlin - 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The invite-only program, which includes delivery, maintenance, and theft protection, launches this month in Berlin. It&rsquo;s the latest service to try to capitalize on&nbsp;the e-bike boom&nbsp;by shifting toward a Netflix &hellip; Continue reading SoundCloud&rsquo;s co-founders are launching an e-bike subscription service in Berlin Continue Reading &rarr;","og_url":"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/","og_site_name":"Business","article_published_time":"2020-07-22T14:50:00+00:00","og_image":[{"url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png","type":"","width":"","height":""}],"author":"Bilal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bilal","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/","url":"https:\/\/ipsnews.net\/business\/2020\/07\/22\/soundclouds-co-founders-are-launching-an-e-bike-subscription-service-in-berlin\/","name":"SoundCloud\u2019s co-founders are launching an e-bike subscription service in Berlin - 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