{"id":46182,"date":"2020-07-15T18:45:00","date_gmt":"2020-07-15T18:45:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2654911"},"modified":"2020-07-15T18:45:00","modified_gmt":"2020-07-15T18:45:00","slug":"olympus-could-return-from-obscurity-with-the-new-om-d-e-m10-mark-iv","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2020\/07\/15\/olympus-could-return-from-obscurity-with-the-new-om-d-e-m10-mark-iv\/","title":{"rendered":"Olympus could return from obscurity with the new OM-D E-M10 Mark IV"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<header>\n<div class=\"byline-social\">\n<p class=\"strapline\">New mirrorless camera could arrive despite Olympus&#8217; sale<\/p>\n<\/div>\n<\/header>\n<section class=\"content-wrapper\">\n<div class=\"box less-space\">\n<div><img decoding=\"async\" class=\" block-image-ads hero-image\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/rKmkLhmT3C9ZzNRnCSRL4j-320-80.jpg\" alt=\"Olympus OM-D E-M10 Mark IV\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/rKmkLhmT3C9ZzNRnCSRL4j.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/rKmkLhmT3C9ZzNRnCSRL4j.jpg\" \/><\/div>\n<p><span class=\"credit\">(Image credit: Olympus)<\/span><\/div>\n<div id=\"article-body\" class=\"text-copy bodyCopy auto\">\n<p>Olympus may have recently&nbsp;<a class=\"hawk-link-parsed\" href=\"https:\/\/www.techradar.com\/news\/olympus-exits-the-camera-business-heres-what-it-means-for-om-d-and-zuiko-fans\" data-component-tracked=\"1\">exited the camera business<\/a>, but it appears to have a few new products to jettison before it hands the reins over to its new owners &ndash;&nbsp;including a new Olympus OM-D E-M10 Mark IV.<\/p>\n<p>According to&nbsp;<a class=\"hawk-link-parsed\" href=\"https:\/\/www.43rumors.com\/ft5-olympus-will-soon-announce-the-new-e-m10iv-and-100-400mm-lens\/\" data-original-href=\"https:\/\/www.43rumors.com\/ft5-olympus-will-soon-announce-the-new-e-m10iv-and-100-400mm-lens\/\" data-component-tracked=\"1\">43 Rumors<\/a>, the successor to the much-loved&nbsp;<a class=\"hawk-link-parsed\" href=\"https:\/\/www.techradar.com\/reviews\/olympus-om-d-e-m10-mark-iii-review\" data-component-tracked=\"1\">Olympus OM-D E-M10 Mark III<\/a>, a small and affordable Micro Four Thirds camera, will start shipping on September 25, with a possible announcement before then.<\/p>\n<aside class=\"hawk-placeholder\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" data-widget-id=\"4266710897983460400\" data-result=\"missing\"><\/aside>\n<p>We branded the E-M10 Mark III &#8220;one of our favorite mirrorless cameras&#8221; when it arrived in 2017, thanks to its combination of in-body image stabilization, 4K video and tiny dimensions for a camera with an electronic viewfinder.<\/p>\n<p>There are no rumored specs for the Mark IV version yet, but possible additions could include phase detect autofocus to make it even more a contender for the Panasonic G100 and our&nbsp;<a class=\"hawk-link-parsed\" href=\"https:\/\/www.techradar.com\/news\/best-vlogging-camera\/uk\/best\/best-youtube-camera\" data-component-tracked=\"1\">best YouTube cameras<\/a>&nbsp;list.<\/p>\n<ul>\n<li><a class=\"hawk-link-parsed\" href=\"https:\/\/www.techradar.com\/news\/olympus-exits-the-camera-business-heres-what-it-means-for-om-d-and-zuiko-fans\" data-component-tracked=\"1\">Olympus exits the camera business &ndash; here&#8217;s what it means for OM-D and Zuiko fans<\/a><\/li>\n<li>These are the&nbsp;<a class=\"hawk-link-parsed\" href=\"https:\/\/www.techradar.com\/best\/best-youtube-camera\" data-component-tracked=\"1\">best YouTube cameras<\/a>&nbsp;you can buy right now<\/li>\n<li>Or check out our guide to the&nbsp;<a class=\"hawk-link-parsed\" href=\"https:\/\/www.techradar.com\/news\/best-mirrorless-camera\" data-component-tracked=\"1\">best mirrorless cameras<\/a>&nbsp;in the world<\/li>\n<\/ul>\n<h2 id=\"future-gazing\">Future gazing<\/h2>\n<p>Of course, the elephant in the room is the uncertainty over what exactly is going to happen to when Olympus officially hands its camera division over to a Japanese invest fund by the end of 2020.&nbsp;<\/p>\n<p>Right now, all we have to go on is the sale&#8217;s memorandum, which states that the investment fund will &#8220;continue to provide supports to the imaging solution products that have been distributed by Olympus&#8221;. So current and new products should be covered by firmware updates and technical support, initially at least.<\/p>\n<p>On the plus side, the E-M10 range has always offered good value and the rumored pricing for the E-M10 Mark IV suggests this will continue, with 43 Rumors suggesting the OM-D E-M10 Mark IV camera will cost $699 body only (around &pound;555 \/ AU$1,000) or $799 (around &pound;635 \/ AU$1140) with the M.Zuiko Digital ED 14-42mm f\/3.5-5.6 EZ lens kit.<\/p>\n<p>The other bonus for Micro Four Thirds cameras like the E-M10 series, of course, is that Panasonic continues to fly the flag for the system and its lenses, and there is already a huge range to choose from. In fact, Olympus is also rumored to be launching a new M.Zuiko Digital ED 100-400mm f\/5.0-6.3 IS lens, which will apparently start shipping on September 8 for $1,499 (&pound;1190, AU$2,140).<\/p>\n<\/div>\n<\/section>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.techradar.com\/news\/olympus-exits-the-camera-business-heres-what-it-means-for-om-d-and-zuiko-fans\" target=\"_blank\">https:\/\/www.techradar.com\/news\/olympus-exits-the-camera-business-heres-what-it-means-for-om-d-and-zuiko-fans<\/a><br \/><b>Contact Information:<\/b><br \/>Mark Wilson <\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Mark Wilson <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" alt=\"\">New mirrorless camera could arrive despite Olympus&rsquo; sale (Image credit: Olympus) Olympus may have recently&nbsp;exited the camera business, but it appears to have a few new products to jettison before it hands the reins over to its new owners &ndash;&nbsp;including a new Olympus OM-D E-M10 Mark IV. According to&nbsp;43 Rumors, the successor to the much-loved&nbsp;Olympus &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/15\/olympus-could-return-from-obscurity-with-the-new-om-d-e-m10-mark-iv\/\">Continue reading <span>Olympus could return from obscurity with the new OM-D E-M10 Mark IV<\/span><\/a> <a href=\"http:\/\/ipsnews.net\/business\/2020\/07\/15\/olympus-could-return-from-obscurity-with-the-new-om-d-e-m10-mark-iv\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-46182","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olympus could return from obscurity with the new OM-D E-M10 Mark IV - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/15\/olympus-could-return-from-obscurity-with-the-new-om-d-e-m10-mark-iv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olympus could return from obscurity with the new OM-D E-M10 Mark IV - Business\" \/>\n<meta property=\"og:description\" content=\"New mirrorless camera could arrive despite Olympus&rsquo; sale (Image credit: Olympus) Olympus may have recently&nbsp;exited the camera business, but it appears to have a few new products to jettison before it hands the reins over to its new owners &ndash;&nbsp;including a new Olympus OM-D E-M10 Mark IV. 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