![\"\"](\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4000-logo.jpg\"){kind=logo}
<\/p>\n<\/p>\n
![](\"https:\/\/cdn.vox-cdn.com\/thumbor\/5mYn1SV0M7kRNnxaCmbJP9tyqg8=\/131x0:950x546\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/67021713\/Screen_Shot_2020_07_06_at_11.54.42_AM.0.png\")
<\/p>\n
At its best, Pokémon Go<\/em> blends the real world and the virtual, thanks to its use of location-based gameplay and augmented reality. That sensation really comes across in a new 30-second commercial for the game, directed by none other than Rian Johnson, best known for films like Knives Out<\/em> and Star Wars: The Last Jedi<\/em>.<\/p>\n The short clip features players literally peeling away the world around them to unveil hidden pokémon, and it was actually produced remotely; the production team was in New Zealand, while Johnson directed from Los Angeles.<\/p>\n “Pokémon Go<\/em> has kept me engaged with my friends remotely as I’ve been practicing physical distancing these past few months,” Johnson said in a statement. “As a longtime Pokémon trainer, it was a real pleasure working with Niantic on this spot. It was a new experience for me to direct a production remotely, and I enjoyed the highly collaborative process and think we put together a fun and upbeat commercial that fans will enjoy.”<\/p>\n The commercial was made to promote the upcoming Pokémon Go <\/em>Fest 2020. This year, the annual event will be entirely online, and proceeds from ticket sales will be going toward Black Lives Matter-related causes. The virtual festival starts on July 25th.<\/p>\n Tags:<\/b> Andrew Webster<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"See Campaign: <\/strong>https:\/\/www.theverge.com\/2020\/7\/6\/21314533\/pokemon-go-fest-2020-commercial-rian-johnson-watch<\/a>
Contact Information:<\/b>
Andrew Webster<\/p>\n
<\/a>, Artificial Intelligence Newswire<\/a>, Wire<\/a>, United States<\/a>, English<\/a><\/p>\n<\/div>\n
\nContact Information:<\/h3>\n
At its best, Pokémon Go blends the real world and the virtual, thanks to its use of location-based gameplay and augmented reality. That sensation really comes across in a new 30-second commercial for the game, directed by none other than Rian Johnson, best known for films like Knives Out and Star Wars: The Last Jedi. The short clip features players … Continue reading Watch this Pokémon Go commercial directed by Rian Johnson<\/span><\/a> Continue Reading