{"id":34868,"date":"2020-06-30T16:05:00","date_gmt":"2020-06-30T16:05:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2628073"},"modified":"2020-06-30T16:05:00","modified_gmt":"2020-06-30T16:05:00","slug":"microsoft-and-bridgestone-launch-real-time-tire-damage-system","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/","title":{"rendered":"Microsoft and Bridgestone launch real-time tire damage system"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<div class=\"o-title_mark@tp+ bc-gray-1 col-10-of-12@tl+\">\n<div class=\"t-d7@m- t-d4@tp t-d3-b@tl t-d2@d mt-15 mt-25@tp c-gray-3 c-gray-6@m-\">It will also log where on the road the damage happened.<\/div>\n<\/div>\n<section id=\"engadget-article-meta-bar\" class=\"o-meta_bar@tl+          mt-35 mt-20@m-\" data-ylk=\"sec:articlemetabar;itc:0;\">\n<div class=\"grid@tl+\">\n<div class=\"grid@tl+__cell col-12-of-12@tp col-5-of-12@tl+ vm\"><img decoding=\"async\" src=\"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=95&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-images%2F2020-06%2Fd61e8830-baba-11ea-b5b9-3eb0571e79cd&amp;client=amp-blogside-v2&amp;signature=afe56dff2c31863e7cd9f4aeef2fc137b142513d\" alt=\"HOCKENHEIM, GERMANY - JULY 19:  Bridgestone tyre detail is seen following qualifying for the German Grand Prix at Hockenheimring on July 19, 2008 in Hockenheim, Germany.  (Photo by Vladimir Rys\/Bongarts\/Getty Images)\" \/><\/div>\n<div class=\"grid@tl+__cell col-12-of-12@tp col-5-of-12@tl+ vm\">\n<p>As vehicle&nbsp;<a href=\"https:\/\/www.engadget.com\/automatic-obd-diagnostic-dongle-shuts-down-192653493.html\">diagnostics<\/a>&nbsp;and real-time safety advisories get smarter, there&rsquo;s not much your car (assuming it&rsquo;s a newer model, of course) can&rsquo;t tell you about what&rsquo;s going on under the hood. Until now, however, there has been one element of vehicle maintenance that&rsquo;s flown under the digital radar: tire damage. While there are systems in place to monitor tire pressure &mdash; and regular servicing can guard against wear and fatigue &mdash; tire damage can&rsquo;t usually be detected without close, manual inspection. Now Microsoft and tire-manufacturer Bridgestone have come up with a solution.<\/p>\n<p>The partnership&rsquo;s tire damage monitoring system (TDMS) links to Microsoft&rsquo;s&nbsp;<a href=\"https:\/\/www.engadget.com\/2017-01-07-microsofts-connected-car-platform-will-cortana-azure.html\">Connected Vehicle Platform<\/a>&nbsp;(MCVP) to identify tire damage in real-time, and uses algorithms to detect events that affect the tire&rsquo;s surface. The system uses MCVP&rsquo;s cloud framework and sensor data from existing hardware that&rsquo;s already installed, so it&rsquo;ll work without any extra kit or necessary retrofitting.<\/p>\n<p><a href=\"https:\/\/youtu.be\/gNgQqdczraQ\">https:\/\/youtu.be\/gNgQqdczraQ<\/a><\/p>\n<p>As well as detecting damage as it happens, the system also identifies&nbsp;<em>where&nbsp;<\/em>the damage has happened, which gives road authorities the heads up on potholes and other hazards. And in the future, it could be a useful addition to autonomous vehicle technology, allowing vehicles to share information about nearby road hazards. This kind of hazard-alert system has been floated before &mdash;&nbsp;<a href=\"https:\/\/www.engadget.com\/2015-06-11-range-rover-potholes.html\">Jaguar Land Rover<\/a>&nbsp;hypothesized a similar initiative a while back &mdash; but Bridgestone and Microsoft&rsquo;s endeavor marks the first roll-out of its kind.<\/p>\n<p>According to Bridgestone, tire damage contributes to 30 percent of all car accidents caused by technical failure, so the TDMS could have a significant impact on road safety. Indeed, a study published by&nbsp;<em>Consumer Reports&nbsp;<\/em>just this week confirms that road deaths could be cut by as&nbsp;<a href=\"https:\/\/www.engadget.com\/consumer-reports-study-on-safety-tech-and-road-deaths-134517490.html\">much as half<\/a>&nbsp;if more safety technology was made standard.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.engadget.com\/automatic-obd-diagnostic-dongle-shuts-down-192653493.html\" target=\"_blank\">https:\/\/www.engadget.com\/automatic-obd-diagnostic-dongle-shuts-down-192653493.html<\/a><br \/><b>Contact Information:<\/b><br \/>Rachel England<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Rachel England<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" alt=\"\">It will also log where on the road the damage happened. As vehicle&nbsp;diagnostics&nbsp;and real-time safety advisories get smarter, there&rsquo;s not much your car (assuming it&rsquo;s a newer model, of course) can&rsquo;t tell you about what&rsquo;s going on under the hood. Until now, however, there has been one element of vehicle maintenance that&rsquo;s flown under the &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\">Continue reading <span>Microsoft and Bridgestone launch real-time tire damage system<\/span><\/a> <a href=\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-34868","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft and Bridgestone launch real-time tire damage system - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft and Bridgestone launch real-time tire damage system - Business\" \/>\n<meta property=\"og:description\" content=\"It will also log where on the road the damage happened. As vehicle&nbsp;diagnostics&nbsp;and real-time safety advisories get smarter, there&rsquo;s not much your car (assuming it&rsquo;s a newer model, of course) can&rsquo;t tell you about what&rsquo;s going on under the hood. Until now, however, there has been one element of vehicle maintenance that&rsquo;s flown under the &hellip; Continue reading Microsoft and Bridgestone launch real-time tire damage system Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T16:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\",\"name\":\"Microsoft and Bridgestone launch real-time tire damage system - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\",\"datePublished\":\"2020-06-30T16:05:00+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/70b05bacee6cf8a877350412fae25e20\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/#primaryimage\",\"url\":\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\",\"contentUrl\":\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft and Bridgestone launch real-time tire damage system\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/70b05bacee6cf8a877350412fae25e20\",\"name\":\"Bilal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01d05f3f41cc0f9ca88d2011a983bb3f2e83e3e92e3532188bf201df38d2aea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01d05f3f41cc0f9ca88d2011a983bb3f2e83e3e92e3532188bf201df38d2aea8?s=96&d=mm&r=g\",\"caption\":\"Bilal\"},\"sameAs\":[\"https:\/\/icrowdnewswire.com\/fc\"],\"url\":\"http:\/\/ipsnews.net\/business\/author\/bilal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft and Bridgestone launch real-time tire damage system - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2020\/06\/30\/microsoft-and-bridgestone-launch-real-time-tire-damage-system\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft and Bridgestone launch real-time tire damage system - Business","og_description":"It will also log where on the road the damage happened. As vehicle&nbsp;diagnostics&nbsp;and real-time safety advisories get smarter, there&rsquo;s not much your car (assuming it&rsquo;s a newer model, of course) can&rsquo;t tell you about what&rsquo;s going on under the hood. 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