{"id":234301,"date":"2025-08-20T16:35:45","date_gmt":"2025-08-20T16:35:45","guid":{"rendered":"https:\/\/businesnewswire.com\/?p=122366"},"modified":"2025-08-20T16:35:45","modified_gmt":"2025-08-20T16:35:45","slug":"print-marketing-campaigns-that-are-right-on-the-nose","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/","title":{"rendered":"Print Marketing Campaigns that are Right on the Nose"},"content":{"rendered":"

\"\"<\/p>\n

When it comes to leveraging the power of scent marketing<\/a> in your product, packaging or promotional printing, the basic food groups are hard to beat: cheese, wine, Girl Scout cookies, tacos and bacon.<\/em><\/p>\n

You don\u2019t have to be promoting anything even remotely food-related to take advantage of this powerful olfactory lure, as the creators of such products as Velveeta-scented nail polish and taco-scented wrapping paper know well.<\/p>\n

Are You Hungry Yet?<\/strong><\/p>\n

Food sells a lot more than food. People may talk about stopping to \u201csmell the roses\u201d but you\u2019ll never stop as many people with a flower as you can with the aroma of a freshly baked cinnamon roll.<\/p>\n

From candles that smell like chicken noodle soup to food-scented makeup collections, the comforting scent of our favorite foods doesn\u2019t have to come on a plate to get our attention.<\/p>\n

Like the perfect grilled cheese sandwich, scented print promotions can deliver your messaging directly to the part of the brain where feelings of \u201cmmmm\u201d and \u201cahhh\u201d originate.<\/p>\n

Where Scent Lingers, Shoppers Do Too<\/strong><\/p>\n

Scent does more than make us hungry after all. It\u2019s a powerful trigger of memories and emotions. Whether it\u2019s the smell of freshly baked cookies or buttered popcorn, scent can evoke a sense of peace, nostalgia, excitement or joy. Researchers in one study found that the smell of oranges coaxed shoppers into spending 20% more.<\/p>\n

You don\u2019t have to limit yourself to scents that come with a calorie count, however. High-quality special effects printers can reproduce the smell of practically anything. From the smell of freshly cut grass to a salty ocean breeze, to the unmistakable leathery smell of a new car, scented promotions can find their inspiration outside of the kitchen as well.<\/p>\n

The effect is not even limited by species. Catnip and beef-scented posters proved irresistible to the four-legged prospects of a promotion for a line of airline-approved pet carriers. The posters were placed at sniffing height at pet parks across four cities in a campaign that left pet owners with no choice but to investigate the source of their pets\u2019 distraction.<\/p>\n

Put Scent to Work for Your Next Promotion<\/strong><\/p>\n

Use your imagination to incorporate the sensory experience that sets the mood or sparks the feeling that will make your messaging memorable. Scented printing can dramatically improve the ROI of scented promotions in a wide variety of applications, including gift cards, packaging, retail POP displays, book covers, stickers postcards, brochures, magazine inserts, wrapping paper, signs, displays, labels and more.<\/p>\n

Branding agencies, in fact, have taken the trend to new dimensions with scratch-and-sniff billboards that literally stopped New Yorkers in their tracks. Even jaded New Yorkers could not resist the opportunity to stop and smell the vanilla and coconut-scented armpits.<\/p>\n

Scent can also be combined with other multisensory special effects like textures, chromic reveals and scratch-off printing<\/a> for one-of-a-kind promotions that are equally impossible to ignore.<\/p>\n

Multisensory Printing that Smells and Sells <\/strong><\/p>\n

Add the scent of snickerdoodle cookies, popcorn, pancakes, roast beef or apple butter to your next promotion to experience the delicious ROI of food-scented marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to leveraging the power of scent marketing in your product, packaging or promotional printing, the basic food groups are hard to beat: cheese, wine, Girl Scout cookies, tacos and bacon. You don\u2019t have to be promoting anything even remotely food-related to take advantage of this powerful olfactory lure, as the creators of… Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-234301","post","type-post","status-publish","format-standard","hentry","category-ipsnews"],"yoast_head":"\nPrint Marketing Campaigns that are Right on the Nose - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print Marketing Campaigns that are Right on the Nose - Business\" \/>\n<meta property=\"og:description\" content=\"When it comes to leveraging the power of scent marketing in your product, packaging or promotional printing, the basic food groups are hard to beat: cheese, wine, Girl Scout cookies, tacos and bacon. You don\u2019t have to be promoting anything even remotely food-related to take advantage of this powerful olfactory lure, as the creators of... Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T16:35:45+00:00\" \/>\n<meta name=\"author\" content=\"Busines Newswire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busines Newswire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/\",\"name\":\"Print Marketing Campaigns that are Right on the Nose - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/we.webp\",\"datePublished\":\"2025-08-20T16:35:45+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#primaryimage\",\"url\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/we.webp\",\"contentUrl\":\"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/we.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Print Marketing Campaigns that are Right on the Nose\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8\",\"name\":\"Busines Newswire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g\",\"caption\":\"Busines Newswire\"},\"sameAs\":[\"https:\/\/businesnewswire.com\"],\"url\":\"http:\/\/ipsnews.net\/business\/author\/busines-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Print Marketing Campaigns that are Right on the Nose - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/","og_locale":"en_US","og_type":"article","og_title":"Print Marketing Campaigns that are Right on the Nose - Business","og_description":"When it comes to leveraging the power of scent marketing in your product, packaging or promotional printing, the basic food groups are hard to beat: cheese, wine, Girl Scout cookies, tacos and bacon. You don\u2019t have to be promoting anything even remotely food-related to take advantage of this powerful olfactory lure, as the creators of... Continue Reading →","og_url":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/","og_site_name":"Business","article_published_time":"2025-08-20T16:35:45+00:00","author":"Busines Newswire","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Busines Newswire","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/","url":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/","name":"Print Marketing Campaigns that are Right on the Nose - Business","isPartOf":{"@id":"https:\/\/ipsnews.net\/business\/#website"},"primaryImageOfPage":{"@id":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#primaryimage"},"image":{"@id":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#primaryimage"},"thumbnailUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/we.webp","datePublished":"2025-08-20T16:35:45+00:00","author":{"@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8"},"breadcrumb":{"@id":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#primaryimage","url":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/we.webp","contentUrl":"https:\/\/businesnewswire.com\/wp-content\/uploads\/2025\/08\/we.webp"},{"@type":"BreadcrumbList","@id":"http:\/\/ipsnews.net\/business\/2025\/08\/20\/print-marketing-campaigns-that-are-right-on-the-nose\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipsnews.net\/business\/"},{"@type":"ListItem","position":2,"name":"Print Marketing Campaigns that are Right on the Nose"}]},{"@type":"WebSite","@id":"https:\/\/ipsnews.net\/business\/#website","url":"https:\/\/ipsnews.net\/business\/","name":"Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipsnews.net\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/457ba41b64cc345c2ab68ac8092bd5e8","name":"Busines Newswire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b21e185e011dc25167b5d0f8e948087219de9c5efa4828a2ee7e511b602d98d?s=96&d=mm&r=g","caption":"Busines Newswire"},"sameAs":["https:\/\/businesnewswire.com"],"url":"http:\/\/ipsnews.net\/business\/author\/busines-newswire\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/234301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/users\/344"}],"replies":[{"embeddable":true,"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/comments?post=234301"}],"version-history":[{"count":2,"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/234301\/revisions"}],"predecessor-version":[{"id":234314,"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/posts\/234301\/revisions\/234314"}],"wp:attachment":[{"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/media?parent=234301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/categories?post=234301"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ipsnews.net\/business\/wp-json\/wp\/v2\/tags?post=234301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}