{"id":22712,"date":"2020-06-10T11:05:00","date_gmt":"2020-06-10T11:05:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2589826"},"modified":"2020-06-10T11:05:00","modified_gmt":"2020-06-10T11:05:00","slug":"please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/","title":{"rendered":"\u201cPlease don\u2019t describe us as a Tesla killer\u201d\u2014Ars talks to Lucid Motors"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-161.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<h2>Flush with cash and a new factory, Lucid aims to start deliveries early next year.<\/h2>\n<section class=\"post-meta\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/06\/Lucid-Air_Production_Driving_release-1440x840.jpg\" width=\"746\" height=\"435\" \/><\/section>\n<section class=\"post-meta\"><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/06\/Beta-Fleet-Lineup-2-150x150.jpg\" alt=\"Lucid&#039;s fleet of prototypes has been a little less busy than normal thanks to the pandemic.\" \/><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/06\/Beta-Fleet-Lineup-150x150.jpg\" alt=\"That&#039;s a lot of beta prototypes!\" \/><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/06\/GettyImages-1172443528-150x150.jpg\" alt=\"Peter Rawlinson was the chief engineer for the Tesla Model S before moving to Lucid in 2013 as CTO. He was named as CEO in 2019.\" \/><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/06\/Lucid-Air-Alpha-Speed-Car-04-150x150.jpg\" alt=\"This alpha prototype set a high speed of 235mph at the TRC test track in Ohio in 2017. Rawlinson thinks the production version should be capable of even greater performance thanks to a new 900V architecture, although customer cars will be limited by the speed rating of their tires.\" \/><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2020\/06\/LUCIDMOTORS_AIR_INTERIOR_PHOTO-08-150x150.jpg\" alt=\"The Air has the external footprint of a Mercedes E-Class but the interior space of an S-Class, and these fancy reclining chairs will be an option.\" \/><\/section>\n<section class=\"post-meta\">\n<p>With a brand-new, state-of-the-art factory nearing completion in the Southwest desert and an energy-dense battery pack using cylindrical cells, it&#8217;s all-too tempting to set up a rivalry between Lucid Motors and Tesla. Heck, it&#8217;s a trope that we&#8217;ve been guilty of using in the past. But it&#8217;s a bad take, according to Peter Rawlinson, Lucid&#8217;s CEO and CTO. &#8220;Please don&#8217;t describe us as a Tesla killer,&#8221; he told me. &#8220;The world&#8217;s big enough that we can both thrive and prosper alongside each other.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pullbox sidebar story-sidebar right\">\n<div class=\"story-sidebar-part\">\n<div class=\"story-sidebar-part-content\">\n<h3>FURTHER READING<\/h3>\n<p><a class=\"recommendation-further-reading\" href=\"https:\/\/arstechnica.com\/cars\/2017\/03\/tesla-might-have-real-competition-soon-meet-the-lucid-air\/\">Tesla might have real competition soon&mdash;meet the Lucid Air<\/a><\/div>\n<\/div>\n<\/div>\n<p>It&#8217;s been a while since we checked in with Lucid Motors.&nbsp;<a href=\"https:\/\/arstechnica.com\/cars\/2017\/03\/tesla-might-have-real-competition-soon-meet-the-lucid-air\/\">In 2017, we got our first look at the Air<\/a>, a stylish sedan that Rawlinson says is targeting the Mercedes S-Class, not the Model S. Later that year, one of the company&#8217;s alpha prototypes stunned us by&nbsp;<a href=\"https:\/\/arstechnica.com\/cars\/2017\/08\/the-electric-lucid-air-hit-235mph-in-testing-but-will-it-see-production\/\">achieving a remarkable 235mph (378km\/h) in testing<\/a>. But plans to enter production in 2019 were waylaid by a lack of funding.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;We saw our Series D funding take a little longer than anticipated. But it ended in an outstanding result with a public investment from Saudi Arabia that was over a billion dollars,&#8221; he told me,&nbsp;<a href=\"https:\/\/arstechnica.com\/cars\/2018\/09\/lucid-motors-raises-1-billion-to-build-all-electric-cars-in-arizona\/\">referring to the big (if controversial) investment from the Middle East<\/a>. Rawlinson said the plan was always to go into production about two years after funding was secured, and were it not for the pandemic, that schedule would be on track.<\/p>\n<p>&#8220;We started our factory construction at the very end of last year, and we&#8217;ve pretty much got the building complete&mdash;just about last week. If that&#8217;s not a record time, it&#8217;d be very close to it, and I believe it&#8217;s the very first purpose-built electric vehicle factory in North America,&#8221; he said, referring to the company&#8217;s plant in Casa Grande, Arizona.<\/p>\n<p>With the building done, the next pieces are finalizing the car&#8217;s production and setting up a sales and marketing network. &#8220;The secret is to get those to converge chronologically at the same time. So our philosophy is to have a state-of-the-art factory custom-built just in time so we don&#8217;t have capital hanging around,&#8221; he said. To that end, production prototypes of the Air should be ready by the end of 2020, with actual customer cars following at the beginning of 2021.<\/p>\n<h2>900V architecture<\/h2>\n<p>That search for funding might have delayed breaking ground on the factory until 2019, but design work on the Air continued uninterrupted in California. &#8220;In some ways, it&#8217;s changed very little, and in some ways, it&#8217;s transformed completely,&#8221; he told me.<\/p>\n<p>&#8220;If you look at the stylistic intent and the design, the form, it&#8217;s matured like a fine wine,&#8221; he explained. &#8220;It&#8217;s still the same car that you remember&mdash;you&#8217;d have to put the two close together to spot the difference. We put a lot of care and attention into that original design, but it&#8217;s finessed, and I don&#8217;t think there&#8217;s a single surface that&#8217;s the same. But nevertheless, it is identifiably a Lucid Air.&#8221;<\/p>\n<p>Some of those changes have been to increase the car&#8217;s aerodynamic efficiency&mdash;there&#8217;s a new front grille, and the active shutters have moved from a three-flap to a two-flap configuration, which should mean an unrestricted Air could go even faster than 235mph, presuming you had a high-speed bowl&nbsp;<a href=\"https:\/\/arstechnica.com\/cars\/2019\/09\/this-is-what-its-like-driving-a-bugatti-chiron-at-305mph\/\">and some particularly good tires<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pullbox sidebar story-sidebar right\">\n<div class=\"story-sidebar-part\">\n<div class=\"story-sidebar-part-content\">\n<h3>FURTHER READING<\/h3>\n<p><a class=\"recommendation-further-reading\" href=\"https:\/\/arstechnica.com\/cars\/2017\/08\/the-electric-lucid-air-hit-235mph-in-testing-but-will-it-see-production\/\">The Lucid Air could be Tesla&rsquo;s most credible rival&mdash;as long as it gets funding<\/a><\/div>\n<\/div>\n<\/div>\n<p>The changes to the car&#8217;s powertrain have been much greater. &#8220;There&#8217;s been an absolute transformation with technology in that period. The whole powertrain is effectively new,&#8221; he told me. For one thing, the Air will use a 900V electrical architecture, higher than even the Porsche Taycan. &#8220;That improves efficiency, because for giving power, with more than double the voltage it&#8217;s less than half the current. So it&#8217;s greater than four times less I<sup>2<\/sup>R losses,&#8221; he said.<\/p>\n<p>&nbsp;<\/p>\n<p>Rawlinson said that the Air has also moved to a new in-house silicon carbide inverter, as well as a switch from induction to permanent magnet motors front and rear. &#8220;They&#8217;re our own design, which is very innovative&mdash;they&#8217;ve got very low&nbsp;<a href=\"https:\/\/www.motioncontroltips.com\/whats-the-difference-between-cogging-torque-and-torque-ripple\/\">cogging torque<\/a>, so ultra-efficient. We&#8217;ve got our own epicyclic reduction transmission, our own differential, all which is super-innovative, state of the art. The rotor will spin to 20,000rpm, and each of those in standard form is rated at 600hp (447kW),&#8221; he said, adding that the combined motor, gearbox, differential, and inverter weighs in at just 160lbs (73kg).<\/p>\n<p>&#8220;The key metric is volumetric power density, which is creeping up very close to 17kW per liter,&#8221; Rawlinson told me. &#8220;And I think that&#8217;s unprecedented&mdash;that&#8217;s twice as good as any competitor out there that I&#8217;m aware of.&#8221;<\/p>\n<p>The Air&#8217;s cylindrical lithium-ion cells will be made by LG Chem, but Lucid has designed and will build the packs itself. And Formula E has contributed to the management of the packs&mdash;Lucid supplies batteries to all the teams in that race series. The company&#8217;s experience in Formula E has taught it a lot about predictive modeling of degradation.<\/p>\n<p>&#8220;That&#8217;s a cornerstone of what we&#8217;ve done with LG Chem now in our production supply agreement. We&#8217;ve worked with them to help develop the cell chemistry to a much higher standard, particularly making it degrade less as a consequence of repeated fast charging. That&#8217;s important because the 900V architecture has been developed very much with our fast-charge network partner Electrify America in mind,&#8221; he said.<\/p>\n<h2>Tesla isn&rsquo;t the enemy<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"pullbox sidebar story-sidebar right\">\n<div class=\"story-sidebar-part\">\n<div class=\"story-sidebar-part-content\">\n<h3>FURTHER READING<\/h3>\n<p><a class=\"recommendation-further-reading\" href=\"https:\/\/arstechnica.com\/cars\/2018\/09\/lucid-motors-raises-1-billion-to-build-all-electric-cars-in-arizona\/\">Tesla&rsquo;s most credible rival raises $1 billion from Saudi Arabia<\/a><\/div>\n<\/div>\n<\/div>\n<p>Before joining Lucid in 2013, Rawlinson was previously employed by Tesla, where he was VP of vehicle engineering and the chief engineer of the Model S. So it&#8217;s not surprising that he has plenty of praise for Tesla. Although his goal is to poach customers from the Mercedes S-Class, he acknowledged that comparisons with Tesla weren&#8217;t entirely off base.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;It&#8217;s a justifiable comparison in one respect, because I think that Tesla is undeniably the leader in electric powertrain technology today,&#8221; he told me. &#8220;It&#8217;s very interesting that when the Taycan&#8217;s rather disappointing range results came out, Tesla&#8217;s stock price soared. There were other factors, but I do think that that will have some bearing on the matter. The most important thing here is efficiency, and we&#8217;re chasing down four miles per kilowatt-hour for our car.&#8221;<\/p>\n<p>Rawlinson thinks that a late-summer livestream reveal of the production Lucid Air is likely, with potential first drives happening before year&#8217;s end, pandemic willing. I hope he&#8217;s right.<\/p>\n<p><em>Listing image by&nbsp;<a href=\"https:\/\/lucidmotors.com\/\">Lucid Motors<\/a><\/em><\/p>\n<\/section>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/arstechnica.com\/cars\/2017\/03\/tesla-might-have-real-competition-soon-meet-the-lucid-air\/\" target=\"_blank\">https:\/\/arstechnica.com\/cars\/2017\/03\/tesla-might-have-real-competition-soon-meet-the-lucid-air\/<\/a><br \/><b>Contact Information:<\/b><br \/>JONATHAN M. GITLIN<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>JONATHAN M. GITLIN<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-161.png\" alt=\"\">Flush with cash and a new factory, Lucid aims to start deliveries early next year. With a brand-new, state-of-the-art factory nearing completion in the Southwest desert and an energy-dense battery pack using cylindrical cells, it&rsquo;s all-too tempting to set up a rivalry between Lucid Motors and Tesla. Heck, it&rsquo;s a trope that we&rsquo;ve been guilty &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/\">Continue reading <span>&ldquo;Please don&rsquo;t describe us as a Tesla killer&rdquo;&mdash;Ars talks to Lucid Motors<\/span><\/a> <a href=\"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-22712","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cPlease don\u2019t describe us as a Tesla killer\u201d\u2014Ars talks to Lucid Motors - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPlease don\u2019t describe us as a Tesla killer\u201d\u2014Ars talks to Lucid Motors - Business\" \/>\n<meta property=\"og:description\" content=\"Flush with cash and a new factory, Lucid aims to start deliveries early next year. With a brand-new, state-of-the-art factory nearing completion in the Southwest desert and an energy-dense battery pack using cylindrical cells, it&rsquo;s all-too tempting to set up a rivalry between Lucid Motors and Tesla. Heck, it&rsquo;s a trope that we&rsquo;ve been guilty &hellip; Continue reading &ldquo;Please don&rsquo;t describe us as a Tesla killer&rdquo;&mdash;Ars talks to Lucid Motors Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T11:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-161.png\" \/>\n<meta name=\"author\" content=\"Bilal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bilal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/\",\"name\":\"\u201cPlease don\u2019t describe us as a Tesla killer\u201d\u2014Ars talks to Lucid Motors - 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With a brand-new, state-of-the-art factory nearing completion in the Southwest desert and an energy-dense battery pack using cylindrical cells, it&rsquo;s all-too tempting to set up a rivalry between Lucid Motors and Tesla. Heck, it&rsquo;s a trope that we&rsquo;ve been guilty &hellip; Continue reading &ldquo;Please don&rsquo;t describe us as a Tesla killer&rdquo;&mdash;Ars talks to Lucid Motors Continue Reading &rarr;","og_url":"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/","og_site_name":"Business","article_published_time":"2020-06-10T11:05:00+00:00","og_image":[{"url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4001-logo-161.png","type":"","width":"","height":""}],"author":"Bilal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bilal","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/","url":"http:\/\/ipsnews.net\/business\/2020\/06\/10\/please-dont-describe-us-as-a-tesla-killer-ars-talks-to-lucid-motors-2\/","name":"\u201cPlease don\u2019t describe us as a Tesla killer\u201d\u2014Ars talks to Lucid Motors - 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