{"id":209624,"date":"2024-07-17T15:00:00","date_gmt":"2024-07-17T15:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=3079805"},"modified":"2024-07-17T15:00:00","modified_gmt":"2024-07-17T15:00:00","slug":"national-advertising-division-finds-flag-image-on-kendamil-infant-formula-packaging-conveys-supported-message-about-products-origin","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2024\/07\/17\/national-advertising-division-finds-flag-image-on-kendamil-infant-formula-packaging-conveys-supported-message-about-products-origin\/","title":{"rendered":"National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products\u2019 Origin"},"content":{"rendered":"<p><img width=\"300\" height=\"137\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2024\/07\/74975649-NAD_PC_RGB_300x300.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" decoding=\"async\" loading=\"lazy\" \/><\/p>\n<p style=\"text-align: justify;\"><em>New York, NY \u2013 July 17, 2024 \u2013<\/em> In a Fast-Track SWIFT challenge brought by competitor Mead Johnson &amp; Company, LLC, BBB National Programs\u2019 National Advertising Division determined that use of a flag image on product packaging for Kendal Nutricare\u2019s Kendamil infant formula reasonably conveys a supported message about the products\u2019 origin.<\/p>\n<p style=\"text-align: justify;\">NAD, however, recommended Kendal modify claims to disclose the product\u2019s country of origin in certain contexts.<\/p>\n<p style=\"text-align: justify;\">Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).<\/p>\n<p style=\"text-align: justify;\">Kendal manufactures certain Kendamil products in the United Kingdom (UK) from milk sourced from the UK and other European countries. \u00a0<\/p>\n<p style=\"text-align: justify;\">Mead Johnson argued that Kendal\u2019s use of a blue circular logo with nine gold stars on packaging for Kendamil infant formula and on its website conveys the misleading message that products made in the UK are made in the European Union (EU).<\/p>\n<p style=\"text-align: justify;\">NAD determined that Kendamil\u2019s packaging reasonably conveys a supported message about the products\u2019 origin. NAD noted that the flag logo appears in a context where the net impression is that products originate from the European continent as a whole, including the UK. Moreover, the UK is identified as the country of origin on the bottom of the packaging.\u00a0<\/p>\n<p style=\"text-align: justify;\">However, NAD noted that Kendal\u2019s US website displays the nine-star blue flag image without a specific country of origin identified (just references to Europe generally). Accordingly, NAD recommended that if any specific products are referenced in conjunction with statements about the products\u2019 geographic roots and the flag logo, Kendal should clearly and conspicuously disclose that product\u2019s particular country of origin.\u00a0<\/p>\n<p style=\"text-align: justify;\">In its advertiser statement, Kendal stated that it is \u201cgrateful to the NAD for its determination that the use of the European Flag Icon on our infant formulas packaging is appropriate.\u00a0We accept the NAD\u2019s recommendation to provide further context when the European Flag Icon appears on the US website.\u201d<\/p>\n<p style=\"text-align: justify;\">All BBB National Programs case decision summaries can be found in the\u00a0<a href=\"https:\/\/bbbprograms.org\/media-center\/decisions\" target=\"_blank\" rel=\"noopener\">case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the <a href=\"https:\/\/bbbprograms.org\/resources\/online-archive\" target=\"_blank\" rel=\"noopener\">online archive<\/a>. This press release shall not be used for advertising or promotional purposes.<\/p>\n<p style=\"text-align: justify;\"><strong>About BBB National Programs:<\/strong>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more,\u00a0visit bbbprograms.org.<\/p>\n<p style=\"text-align: justify;\"><strong>About the National Advertising Division:<\/strong>\u00a0The\u202fNational Advertising Division of BBB National Programs\u202fprovides\u202findependent self-regulation\u202fand dispute resolution services,\u202fguiding\u202fthe truthfulness of advertising across the U.S. The National Advertising Division\u202freviews national advertising in all media and its decisions set consistent standards for\u202fadvertising\u202ftruth and accuracy, delivering meaningful protection to\u202fconsumers\u202fand leveling the playing field for business.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/bbbnp.org\" target=\"_blank\" rel=\"noopener\">https:\/\/bbbnp.org<\/a><\/p>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: <a href=\"jrosenberg@bbbnp.org\">jrosenberg@bbbnp.org<br \/><\/a>Job Title: Media Relations<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/bnn\/\" rel=\"category tag\">BNN<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ce\/\" rel=\"category tag\">CE<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media\/\" rel=\"category tag\">Go Media<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/go-media2\/\" rel=\"category tag\">Go Media2<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/google-news\/\" rel=\"category tag\">Google News<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/icn-internal-distribution\/\" rel=\"category tag\">iCN Internal Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/ips\/\" rel=\"category tag\">IPS<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/nexis-newswire\/\" rel=\"category tag\">Nexis Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/pr-wirein\/\" rel=\"category tag\">PR-Wirein<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/omuc\/reported-times\/\" rel=\"category tag\">Reportedtimes<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Name: Jennie Rosenberg<br \/>Email: <a href=\"jrosenberg@bbbnp.org\">jrosenberg@bbbnp.org<br \/><\/a>Job Title: Media Relations<\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013 July 17, 2024 \u2013 In a Fast-Track SWIFT challenge brought by competitor Mead Johnson &amp; Company, LLC, BBB National Programs\u2019 National Advertising Division determined that use of a flag image on product packaging for Kendal Nutricare\u2019s Kendamil infant formula reasonably conveys a supported message about the products\u2019 origin. NAD, however, recommended [\u2026] <a href=\"http:\/\/ipsnews.net\/business\/2024\/07\/17\/national-advertising-division-finds-flag-image-on-kendamil-infant-formula-packaging-conveys-supported-message-about-products-origin\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-209624","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products\u2019 Origin - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2024\/07\/17\/national-advertising-division-finds-flag-image-on-kendamil-infant-formula-packaging-conveys-supported-message-about-products-origin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products\u2019 Origin - Business\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013 July 17, 2024 \u2013 In a Fast-Track SWIFT challenge brought by competitor Mead Johnson &amp; Company, LLC, BBB National Programs\u2019 National Advertising Division determined that use of a flag image on product packaging for Kendal Nutricare\u2019s Kendamil infant formula reasonably conveys a supported message about the products\u2019 origin. 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