{"id":18855,"date":"2020-06-02T18:15:00","date_gmt":"2020-06-02T18:15:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2579226"},"modified":"2020-06-02T18:15:00","modified_gmt":"2020-06-02T18:15:00","slug":"hbo-max-wont-hit-att-data-caps-but-netflix-and-disney-plus-will","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2020\/06\/02\/hbo-max-wont-hit-att-data-caps-but-netflix-and-disney-plus-will\/","title":{"rendered":"HBO Max won’t hit AT&T data caps, but Netflix and Disney Plus will"},"content":{"rendered":"

Welcome to a world without net neutrality<\/p>\n

\"HBO<\/p>\n

HBO Max, AT&T’s big bet on the future of streaming, will be excused from AT&T’s mobile data caps, while competing services like Netflix and Disney Plus will use up your data.<\/p>\n

That’s the follow-up from a Vergecast<\/em> conversation with Tony Goncalves, the AT&T executive in charge of HBO Max. Asked whether HBO Max would hit the cap, Goncalves said his team “had the conversation” but didn’t have the answer. AT&T later confirmed to The Verge <\/em>that HBO Max will be excused from the company’s traditional data caps and the soft data caps on unlimited plans.<\/p>\n

According to an AT&T executive familiar with the matter, HBO Max is using AT&T’s “sponsored data” system, which technically allows any company to pay to excuse its services from data caps. But since AT&T owns HBO Max, it’s just paying itself: the data fee shows up on the HBO Max books as an expense and on the AT&T Mobility books as revenue. For AT&T as a whole, it zeroes out. Compare that to a competitor like Netflix, which could theoretically pay AT&T for sponsored data, but it would be a pure cost.<\/p>\n

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