{"id":114660,"date":"2021-05-21T18:10:00","date_gmt":"2021-05-21T18:10:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2871088"},"modified":"2021-05-21T18:10:00","modified_gmt":"2021-05-21T18:10:00","slug":"brad-pyatt-talks-about-health-conscious-food-branding","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2021\/05\/21\/brad-pyatt-talks-about-health-conscious-food-branding\/","title":{"rendered":"Brad Pyatt Talks About Health-Conscious Food Branding"},"content":{"rendered":"

Brad Pyatt Talks About Health-Conscious Food Branding<\/h2>\n

Interested in health food branding? Business expert and TRU Brands Inc. CEO Brad Pyatt<\/a> offers some insights.<\/h3>\n

Health foods have become all the rage in recent years. Fortunately, health-conscious consumers have more choices than ever before. That said, when it comes to health-conscious foods, branding can be especially tricky. TRU Brands Inc. founder Brad Pyatt is going to share some insights.<\/p>\n

\u201cFirst thing\u2019s first,\u201d Brad Pyatt says, \u201cyou need to offer food that is actually healthy. Sometimes, I read the ingredient list on breakfast bars or cereal and they\u2019re loaded with sugars, processed carbs, and other things. They\u2019re more candy bars than health bars, and that\u2019s not good for consumers.\u201d<\/p>\n

It\u2019s easy to make food taste good if you simply toss in a lot of sugar, salt, and other ingredients that are bad for health. Fortunately, more food makers are figuring out ways to make foods that both taste good and are also healthy.<\/p>\n

When it comes to health-conscious branding, it\u2019s best to start with a healthy foundation. Health foods need to be nutritious and easy on the calories, carbs, and all the rest. If a brand can develop genuinely healthy foods that taste great, the products often sell themselves.<\/p>\n

\u201cWord of mouth is important for health food brands,\u201d TRU Brand inc CEO Brad Pyatt <\/a>notes. \u201cIf your food tastes great and is healthy, health gurus, dietitians, and others will start to recommend your food. Over time, your products will sell themselves.\u201d<\/p>\n

The reverse is also true, however. If your \u201chealth food\u201d really isn\u2019t all that healthy, people will figure that out. If dietitians and other nutrition experts point out how unhealthy a food is, customers will turn away from these products. Word-of-mouth is a two-edged sword, so it\u2019s best to make sure you\u2019re on the right side of nutrition and health.<\/p>\n

TRU Brands Inc CEO Brad Pyatt<\/a> Discusses How Healthy Foods Are Part of a Journey<\/h2>\n

People go on diets and adopt healthy habits, like jogging because they typically want to improve their health. This might mean losing weight, reducing blood pressure, or strengthening muscles and joints. Health brands need to figure out where they fit in during the customer\u2019s journey to good health.<\/p>\n

\u201cGreat health brands can help people achieve their goals,\u201d Brad Pyatt <\/a>argues. \u201cWhether that means losing weight or increasing your speed while jogging or whatever else, it\u2019s important to help people achieve their aspirations. At TRU Brands Inc, we focus on helping people get to where they want to go.\u201d<\/p>\n

With healthy foods, losing weight is perhaps the most obvious goal. However, there may be other important aspects of the customer\u2019s journey to good health. For example, the right breakfast bars may help people maintain energy throughout the day, which could increase productivity at work, or lead to a better workout at the gym.<\/p>\n

When it comes to health branding, it\u2019s vital to step back and to holistically analyze what the customer is trying to accomplish and how you can help them get there.<\/p>\n

Tags: \u00a0<\/a> <\/p>\n

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<\/a>, Menafn<\/a>, Content Marketing<\/a>, IPS<\/a>, Reportedtimes<\/a>, Financial Content<\/a>, iCN Internal Distribution<\/a>, English<\/a><\/p>\n

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The post Brad Pyatt Talks About Health-Conscious Food Branding<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brad Pyatt Talks About Health-Conscious Food Branding Interested in health food branding? Business expert and TRU Brands Inc. CEO Brad Pyatt offers some insights. Health foods have become all the rage in recent years. Fortunately, health-conscious consumers have more choices than ever before. That said, when it comes to health-conscious foods, branding can be especially […]<\/p>\n

The post Brad Pyatt Talks About Health-Conscious Food Branding<\/a> appeared first on Financial Market Brief<\/a>.<\/p>\n

Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-114660","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nBrad Pyatt Talks About Health-Conscious Food Branding - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2021\/05\/21\/brad-pyatt-talks-about-health-conscious-food-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brad Pyatt Talks About Health-Conscious Food Branding - Business\" \/>\n<meta property=\"og:description\" content=\"Brad Pyatt Talks About Health-Conscious Food Branding Interested in health food branding? Business expert and TRU Brands Inc. CEO Brad Pyatt offers some insights. Health foods have become all the rage in recent years. Fortunately, health-conscious consumers have more choices than ever before. That said, when it comes to health-conscious foods, branding can be especially […] The post Brad Pyatt Talks About Health-Conscious Food Branding appeared first on Financial Market Brief. 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