{"id":106908,"date":"2021-03-05T10:53:10","date_gmt":"2021-03-05T10:53:10","guid":{"rendered":"http:\/\/evertise.net\/?p=8549"},"modified":"2021-03-05T10:53:10","modified_gmt":"2021-03-05T10:53:10","slug":"how-tiktok-videos-are-becoming-a-vehicle-for-gen-z-social-activism","status":"publish","type":"post","link":"http:\/\/ipsnews.net\/business\/2021\/03\/05\/how-tiktok-videos-are-becoming-a-vehicle-for-gen-z-social-activism\/","title":{"rendered":"How TikTok videos are becoming a vehicle for Gen Z social activism"},"content":{"rendered":"

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TikTok has become one of the most successful apps in the world. With a largely dominated Gen Z user base, its main intent is to share fun-filled short videos about absolutely anything. From cooking tutorials to epic fails, the social media phenomenon has taken the world by storm. I\u2019m sure we have all seen or attempted a \u201cTikTok dance\u201d once in our lives\u2026 whether we would like to admit it or not. But as TikTok\u2019s audience continues to grow, so does its video content. The free-to-use app has now transformed into a key tool for activism and spreading awareness amongst its community. Previously, making videos was reserved for a few with the skills and software however now there are online video editor<\/a> tools that empower anyone to produce great video content for free. TikTok is one of them.<\/p>\n

You may have noticed that TikTok is not just trending dance challenges anymore as teens are now talking about racism, gun violence, encouraging viewers to stay home through global pandemics and celebrating Pride on the app. TikTok videos have encouraged millennials to learn about social justice, politics and current news, sharing their powerful knowledge with friends, family and followers. Brands are also now taking advantage of the video app by tailoring their video marketing messages towards many different movements, such as Black Lives Matter and LGBTQ+ activism to educate others via the app. In saying this, seventy-six percent of Gen Z said brands \u201chave a duty to help make a difference in the world\u201d through educating and spreading awareness via video marketing.<\/p>\n

By viewing this new era of video content, it\u2019s seen that the Gen Z community is highly motivated and not afraid to speak up to share their views on social responsibility and diversity. Whether it\u2019s controversial or not, Gen Z will not be silenced as they are the most diverse generation<\/a> to date. So let\u2019s dive a little deeper into what political and civil rights movements Gen Z is talking about on TikTok right now.<\/p>\n

Donald Trump\u2019s Tulsa Rally<\/strong><\/p>\n

Activism on TikTok is an outlet for millennials to have a voice to make a difference. TikTok teens and K-pop fans teamed up to take a stand against Donald Trump in June 2020. Trump\u2019s campaign promised huge crowds at his Tulsa, Oklahoma rally, but failed to deliver due to the false ticket reservations made by TikTokers. The former president was officially trolled by thousands. But this wasn\u2019t just about trolling the former president for a laugh, each individual was taking a stand against the particular date the rally was taking place on, and the meaning behind it. TikToker Mary Jo Laupp, also known as #TikTokGrandma, shares her point of view on the matter.<\/p>\n

EMBED:<\/p>\n

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@maryjo.laupp<\/a> <\/p>\n

Did you know you can make sure there are empty seats at Trump\u2019s rally? #BLM<\/a>.<\/p>\n

\u266c original sound \u2013 Mary Jo Laupp #TikTokGrandma<\/a> <\/section>\n<\/blockquote>\n