Business

impact.com Launches New Global Agency Partner Programme, Helping Agency Partners Grow And Drive More Value for Customers

PRWire 360

 

 

Programme gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more

London, UK – 27th October 2022: impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Programme, a global programme offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. The programme will provide agencies with referral opportunities, certification courses offering training on the industry, co-marketing resources, technology benefits including a free impact.com account, and more designed to help agency partners grow and drive increased value for mutual customers and the industry at large. 

 

“Agencies are a critical success factor in the growth of our industry. impact.com’s benchmark data shows as much as 50% of partnership activity is driven by agencies, and data from the impact.com platform clearly shows that programmes managed by our leading agency partners develop more productive partnerships, grow at a faster rate, and deliver more incremental revenue,” said Yonatan Dotan, Vice President of Agency Solutions at impact.com. “We’re excited to launch this programme designed to reflect our appreciation for agencies as key players in our ecosystem, and to both formalise and increase our commitment to those partners.”

 

The Agency Partner Programme is designed for agencies at any stage and has four tiers – Partner, Gold, Platinum, and Diamond – with benefits increasing at each level. Agencies are tiered based on their performance across dozens of metrics in several categories. The programme enables agencies to expand their customer bases, provide more value for their clients, deepen their expertise, and differentiate their business by providing several benefits, which include:

 

  • Business Referrals. Gold and higher-level agencies are all eligible to receive business referrals from impact.com, with higher tiers prioritised.
  • Co-Marketing Support. To help partners thrive and gain exposure within the platform, impact.com will co-market with them via case studies, social media spotlights, podcast appearances, co-branded award submissions, featured blog posts, and more.
  • impact.com Account. Any Gold and higher level agency can run their own partnership programmes on impact.com free of charge to advance their own business and their client’s success.
  • Certification Courses. impact.com will provide gated certification content for agency employees providing training on the industry, impact.com products, account management techniques, sales enablement, and more.
  • Discounted Merchant Fees. All qualified clients referred to impact.com by agencies will be eligible for discounted client fees and additional client benefits.

 

“Thanks to their consistent innovation, impact.com has become a platform of preference for Acceleration Partners, and we are honoured to be recognized as an impact.com Diamond Agency Partner,” said Matthew Wool, CEO of Acceleration Partners. “We look forward to continuing to partner with impact.com to drive growth and success for our customers.”

 

The first North American Diamond partners to join the new programme include Acceleration Partners, Gen3 Marketing, LT Partners, and DMi Partners.

 

“impact.com understands the importance of strong partnerships, and is going above and beyond to provide meaningful benefits,” said Amit Khera, Head of Marketing at Gen3. “This new framework provides us with tools, support, collaboration, and benefits which will enable us to deliver more for our joint clients, and help deepen our relationship with impact.com.”

 

The new benefits also go beyond support for agency partners and extend to exclusive benefits for the brands managed by those agencies, such as discounted impact.com fees. The programme, which launches today in North America, will be rolling out across other regions in the coming weeks.

 

To learn more about the programme, visit https://www.impact.com/agency-partners.

 

ABOUT impact.com 

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit www.impact.com.

CONTACT

 

Jenna Mills, impact.com

jenna.mills@impact.com 

 

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Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada

PRWire 360

 

 

Apex Mobile Media will act as a reseller partner, representing Adverty’s ground-breaking in-game ad formats across the Canadian market.

 

 

London, UK – 27th October 2022: Adverty AB (publ) today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless and immersive in-game advertising opportunities.

 

Apex Gaming Network is a division of in-app mobile advertising leader Apex Mobile Media and Canada’s only gaming network that puts brands in premium game environments. It is dedicated to helping brands reach and engage gaming audiences in Canada, with exclusive partnerships with premium gaming partners from across the globe including Rovio, AudioMob, EA and SuperLeague Gaming, amongst others.

 

This partnership between Adverty and Apex Mobile Media comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual gaming worlds, with Adverty now well on its way to global representation. 

 

Walder Amaya, CEO and Co-Founder of Apex Mobile Media, says: “We are thrilled to partner with Adverty and to bring its market-leading solutions to our clients in the Canadian market. By cementing this partnership, Apex Gaming Network will continue to lead the way in the Canadian mobile gaming space by offering new exciting advertising opportunities to our clients.”

 

VP Partner Sales, Alex Ginn, adds: “We’re delighted to be able to offer our ground-breaking in-game ad formats in partnership with Apex; opening up entirely new possibilities for engagement with audiences in this future-facing region.”

 

Apex already has trading agreements in place with all major holding groups and agencies in the Canadian market and the relationship has kicked off positively with an In-Play video campaign promoting the new LEGO Star Wars™ products to the Canadian market.

 

Earlier this year, Adverty launched an industry-first streaming video technology for In-Play ads – bringing innovative programmatic video display ad formats to the gaming world for the first time. With over 3 billion gamers globally, mainstream brands are increasingly turning to in-game advertising, now widely regarded as a central pillar for future innovations within gaming and the Metaverse.

 

For more information:

Maryum Sheikh, Press Lead, The Digital Voice™

press@thedigitalvoice.co.uk

 

 

About Adverty

Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

 

About Apex Mobile Media

Apex Mobile Media is a leading mobile marketing solution company that delivers unparalleled end-to-end digital advertising services to brands and agencies in Canada and specializes in providing brands with a premium and transparent mobile advertising experience.

 

 

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Adverty and Yazle announce exclusive in-game ad partnership in MENA region

PRWire 360

 

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle

 

 

London, UK – 18th August: Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.

 

The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. The MENA region is fast becoming a global hotspot for gaming, with surging interest in eSports in particular, whilst the crown prince of Dubai has recently spoken of his ‘metaverse strategy’ that will add 40,000 jobs and $4 billion to the economy over a five-year period. 

 

In partnering with Yazle, which already has a strong gaming proposition in the MENA markets, due to its partnership with Activision Blizzard in the region, Adverty is now one step closer to true global representation, says its VP Partner Sales, Alex Ginn:

 

“We’re delighted to be able to offer our ground-breaking formats in the region, with such a credible partner with such strong knowledge of gaming at our side. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds. “What’s more, this timely partnership reflects huge investment in gaming in the region.”

 

Digital marketing specialist, Yazle, provides its expanding client list with unique digital ad-tech solutions, thanks to exclusive partnerships with elite digital platforms. And, with Mastercard already onboard and set to leverage Adverty’s formats, a number of other brands and clients have already expressed interest.

 

Jamie Atherton, Yazle’s Managing Director, says: “We are delighted to partner with Adverty and take its world-leading, immersive in-game formats to brands and clients in the region. With such a strong partner with ground-breaking technologies, at our side, we’re thrilled to be able to introduce formats such as in-game video advertising. There is so much coming up and we’re truly excited about the future.”

 

In recent months, Adverty launched industry-first streaming video technology for In-Play™ ads – bringing innovative programmatic video ad formats to the gaming world for the first time. And, with over 3 billion gamers across the world, growing numbers of businesses are opting to implement in-game advertising – with increasingly sophisticated ads yielding impressive results.

 

PR Contact:

Maryum Sheikh, The Digital Voice PR Agency

press@thedigitalvoice.co.uk

 

About Adverty 

Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

 

About Yazle

Yazle is a proven industry leader within the MENA digital marketplace, providing unique and innovative digital ad-tech solutions since 2013.

 

Yazle’s exclusive partnerships with elite digital platforms alongside our

rapidly expanding client portfolio, means we have established ourselves as the

preferred partner for the majority of agencies & globally renowned brands

across all our markets.

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multilocal continues hiring spree as its steep growth trajectory continues

PRWire 360

 

 

The programmatic specialist has made a number of new appointments to keep up with growing demand for its services

 

London, UK – 2nd August 2022: multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide.

 

 

Dharmesh Patel joins as Director, Ad Operations. He brings 15 years’ digital marketing experience supporting brands and publishers with performance-focused programmatic and paid social media campaign objectives; having also managed Twitter’s performance advertising product and revenue across APAC, MENA, and LATAM. Dharmesh has an impressive track record of creating multiple audience targeting solutions across digital channels and will help to create a sustainable, consumer-centric and privacy-friendly suite of products and services at multilocal.

 

Meanwhile, Fara Fayz has been appointed Senior AdOps Analyst. With considerable experience in programmatic media, business intelligence, analysis and optimisation, she will help to ensure that the team continues to smash client targets as she builds on her already extensive knowledge of marketing technology.

 

And Matt Kay joins as Programme Manager. A forward-thinking, digital and partnerships strategic leader with almost two decades of experience managing complex projects, integrations, campaigns and cross-functional departments, Matt has a proven track record in building teams and generating revenue streams globally – having built a successful AdOps department from scratch at VICE Media.

 

Meanwhile, media industry veteran and long-time multilocal adviser, Tom Bowman, has now joined the board as a non-executive director. Tom is passionate about identifying and developing solutions to further team success. He has worked at media owners, agency side, and in ad tech; having held a number of global roles at organisations such as Microsoft and BBC Worldwide. Tom has over a decade of experience advising UK start-ups and scale-ups and boasts a strong track record of building international sales networks.

 

On these recent hires, James Leaver, multilocal CEO, comments: “These talented individuals each share our passion and determination for success as we continue on our mission to simplify the digital landscape. The media world is increasingly global in scale but localisation remains critical and the multilocal team continues to achieve stellar results for clients by simplifying business processes and turbocharging marketing impact. We remain committed to increasing the efficiency of the media industry; helping brands and agencies to reach audiences worldwide and to achieve their goals.”

 

multilocal curates audiences at scale worldwide; acting as a single point of contact for its clients’ global digital marketing efforts. By removing geographical barriers and streamlining programmatic ad placements, it dramatically improves efficiency and effectiveness, with its unique platform and team taking on time-consuming, back-end responsibilities and enabling greater focus on digital marketing goals and growth.

 

For more information:

 

The Digital Voice PR Agency

press@thedigitalvoice.co.uk

 

multilocal

James@multilocal.media

 

About multilocal:

multilocal simplifies the way digital programmatic advertising is purchased across the world. With the ever-growing complexity of the digital landscape, we deliver high-quality, domain-vetted websites, data, optimisation and reporting regardless of location to ensure that any advertiser can reach their desired audience, regardless of scale, in any market at any time. Our friction-free solution, which is entirely set up to thrive in a cookieless world, connects brands with multiple international publishers without the need for any party to tackle intricate technology or complex data collection. Founded by a team of former Microsoft executives, multilocal has core teams in London, El Salvador and Manila, multilocal is on hand to help advertisers and agencies in every region of the world 24 hours a day, seven days a week. For more: www.multilocal.media

 

 

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