Need for predictive analytics
Every task can be specific and target oriented if one can predict the exact challenges. This method is largely right for generic exams of our education and overall life. For the sake of holistic knowledge, human minds are encouraged to learn and assimilate everything but are tested only on a few topics. However, businesses these days cannot afford random successful outcomes and want to stay ahead in the game by offering what the customer might need in the future.
Customers may have not identified their needs but companies are preempting consumer requirements through predictive analytics and insights community platforms. By understanding their needs before them, companies are managing to be pioneers in innovation and value-added services.
Service industries like food and grocery delivery platforms are spaces that did not exist a few years ago. But today they form an important part of the daily routine of the urban population. People depend on their friendly UberEats delivery person to order food from their favorite restaurant on a busy workday.
Gauging consumer insights
With time everything about humans at individual and community levels changes. Disposable income and awareness are primary drivers that conceptualize specific solutions for any task, product, or service that a consumer may want. Attitudes, consumer preferences, and behavior change with education and awareness.
People can get influenced through social media campaigns to an extent. But what they expect may be far different from what is campaigned for. When an entity tries to grasp the gap between the unsaid and often unnoticed real expectations of a consumer, then they have the task for their next project ready. It can be an improvement of the existing product or a whole innovation, but it is something consumers will be willing to try.
What is an insight community?
A platform that facilitates one-stop solutions for brands seeking patterns, behavior shifts, changes in consumer attitudes, and preferences with real-time actionable data that can be used to build unparalleled products is the wide definition of an insight community.
An insight community is used by the product development teams to eliminate ideas that may not work in the current setup as customers’ preferences may not match. Companies are striving hard to retain their customers from being poached ethically by competition. If they have to retain brand loyalty, companies need to deliver more than what the customer explicitly asks.
Importance of insight into community
An agile platform has all the tools in place for the product development team to explore, design, backtest and substantiate through validating the design. If the insights provided are not strategically used to innovate then it leads to disasters like product failures that cost monetary, reputation, and goodwill loss. An example of a product failure is Google Glass in 2013. It was priced high. Consumers failed to connect and the product was a very big flop, costing Google considerable loss. It still releases newer versions of the product but limits it to the enterprise level.
To understand the capability of an insight community to scale and improve your business, follow these proven methods:
- Purposeful decisions
Companies spend a lot of money on design, innovation, and later marketing to make a product saleable. Without understanding the pulse of the consumers if a product is launched, the product success of the product is based on trial and error. It is a very big risk for the business and all the concerned stakeholders. For optimum utilization of resources, the right market research, analytics, and predictive tools are necessary.
Without sound research, companies will be gambling or throwing darts in the dark, hoping to hit the core of a spinning wheel. With an efficient insight platform companies are prepared for the worst with their best foot forward. Their chances at success won’t vary much between the expectations and the reality.
- Data authenticity
Companies that build their insight community or partner with a reliable expert are guaranteeing themselves the reliability of the data as it is authentic. The sample size is figuratively correct and will not result in too many exceptions that may rule the case out. To avoid skewed data, companies venturing into market research for the first time are encouraged to build their insight community or partner with a good organization that specializes in an insight community platform.
- Ideate for the next in-thing
Companies that pioneer in a product capture a chunk of the market share for the product than late entrants. The first company to develop tires still enjoys a good ranking as a top manufacturer in the industry. Over time brand equity and image also increase simply based on the reliable years spent in business delivering a good service or a product.
Companies looking to come up with the next-in-thing have to take responsible decisions to arrive at exceptional and exciting product lines.
Even if a company is not innovating new products but manufacturing existing technology, access to insight community platforms can be a game changer. Using credible data to improve their products and come up with better stuff that will be regarded by present-day customers as relevant and functional with sleek designs, are regarded as important points for a successful product launch.
- Improves customer experience
When product design involves market research that has taken extensive feedback and surveys from targeted consumers, they are engaged. And inputs received from these consumers are crucial for building purposeful products and services that the customers will appreciate.
Conclusion:
Integrating an insight community platform in the workflow will help companies get valuable ideas that scale the growth of the business to new markets and improved heights. It helps in reducing customer acquisition costs and retains loyalty with improved sales margins. Companies can understand what customers value more and concentrate their efforts and resources on a channel to achieve the desired results. This method also involves improved brand loyalty, image-building exercises, and long-term relationships with customers. The insight community platform is a digital asset that can be upgraded and will not be redundant in the future.
