Launches New Global Agency Partner Programme, Helping Agency Partners Grow And Drive More Value for Customers



Programme gives agency partners access to dozens of new benefits including business referrals, certification courses, and more

London, UK – 27th October 2022:, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Programme, a global programme offering dozens of benefits designed to deepen the company's relationship with its most valued agency partners. The programme will provide agencies with referral opportunities, certification courses offering training on the industry, co-marketing resources, technology benefits including a free account, and more designed to help agency partners grow and drive increased value for mutual customers and the industry at large. 


“Agencies are a critical success factor in the growth of our industry.’s benchmark data shows as much as 50% of partnership activity is driven by agencies, and data from the platform clearly shows that programmes managed by our leading agency partners develop more productive partnerships, grow at a faster rate, and deliver more incremental revenue,” said Yonatan Dotan, Vice President of Agency Solutions at “We’re excited to launch this programme designed to reflect our appreciation for agencies as key players in our ecosystem, and to both formalise and increase our commitment to those partners.”


The Agency Partner Programme is designed for agencies at any stage and has four tiers – Partner, Gold, Platinum, and Diamond – with benefits increasing at each level. Agencies are tiered based on their performance across dozens of metrics in several categories. The programme enables agencies to expand their customer bases, provide more value for their clients, deepen their expertise, and differentiate their business by providing several benefits, which include:


  • Business Referrals. Gold and higher-level agencies are all eligible to receive business referrals from, with higher tiers prioritised.
  • Co-Marketing Support. To help partners thrive and gain exposure within the platform, will co-market with them via case studies, social media spotlights, podcast appearances, co-branded award submissions, featured blog posts, and more.
  • Account. Any Gold and higher level agency can run their own partnership programmes on free of charge to advance their own business and their client’s success.
  • Certification Courses. will provide gated certification content for agency employees providing training on the industry, products, account management techniques, sales enablement, and more.
  • Discounted Merchant Fees. All qualified clients referred to by agencies will be eligible for discounted client fees and additional client benefits.


“Thanks to their consistent innovation, has become a platform of preference for Acceleration Partners, and we are honoured to be recognized as an Diamond Agency Partner,” said Matthew Wool, CEO of Acceleration Partners. “We look forward to continuing to partner with to drive growth and success for our customers.”


The first North American Diamond partners to join the new programme include Acceleration Partners, Gen3 Marketing, LT Partners, and DMi Partners.


“ understands the importance of strong partnerships, and is going above and beyond to provide meaningful benefits,” said Amit Khera, Head of Marketing at Gen3. “This new framework provides us with tools, support, collaboration, and benefits which will enable us to deliver more for our joint clients, and help deepen our relationship with”


The new benefits also go beyond support for agency partners and extend to exclusive benefits for the brands managed by those agencies, such as discounted fees. The programme, which launches today in North America, will be rolling out across other regions in the coming weeks.


To learn more about the programme, visit


ABOUT, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit



Jenna Mills, 




PRWire 360