Blogging is a fiercely competitive industry. You can bet that no matter what industry you choose to blog in, there will be thousands of other bloggers gunning for the exact same audience you’re looking to attract. That’s why it’s more important than ever to make sure your blog is fighting fit and ready for you to do what you do best, which is creating content for it. Here are some of our tips on how you can build the perfect blog, as well as how you can ensure that you’re creating the best content for it you possibly can.
Pick a great name
Your blog’s name is arguably the most important thing about it. The name is the main part of your brand identity as a blogger; it’s what you’ll tell people when they ask about your career, and it’s what people will write when they link to you as an authority source. As such, you should think very carefully about your name. Pick something snappy, memorable, and unique; a site like Blogged Topics has clearly kept these maxims in mind. Be sure to pick something nobody else has!
Keep your theme simple
When you’re writing a blog, it’s important for people to be able to navigate it with ease. That’s why you should keep your theme as clean and simple as you can. If visitors have trouble finding content, they won’t want to spend much time on your site, and you’ll lose traffic and Google rankings. With that in mind, a minimalist layout that conveys information without overwhelming the user is the best approach. Try to balance your unique personality with keeping things readable for your visitors.
Create great content
It might sound obvious, but every good blog is built around great content that can be found by Google Discover. Constructing good posts is paramount if you want your blog to succeed. The first rule of blogging is to always be authoritative; whatever you’re writing about, you should come across as knowledgeable and assertive so that readers know you’re serious about your subject. Keep your sentences short enough to keep readers interested, but make sure your content is reasonably lengthy as well.
Pick a host
Hosting is one of the most important aspects of your blog. Your host dictates whether you’re able to stay online for extended periods of time or whether you frequently experience outages, and they’re also your first port of call if things go wrong. That’s why it’s so important to choose the right host; this decision could make or break your blogging career. Be sure to carefully read reviews before you make a decision, because marketing materials can be deceiving!
Use social media to promote yourself
Social media is one of the best marketing tools available to bloggers. It can help you promote your content, get feedback on what you’ve written, and build a following, and it can put you in touch with your audience so you can chat with them directly. Not only should you be keeping an eye on current social media platforms – TikTok, Instagram, and others – but you should also look out for any platforms that arise in the future as well, so you can be a pioneer.
Build a network
Other bloggers can help you to establish yourself and build a profile. Creating a network of bloggers and sharing tips will stand you in much better stead when it comes to solidifying your presence in the blogging world. You can ask other bloggers for advice if you run into problems, share expertise to spur your blog on to greater heights, and even help bloggers to deal with trolls or problematic commenters. It’s easier to accomplish almost anything if you have friends around you, after all!
Brush up on your SEO
As part of the blogging process, you should be brushing up on your SEO techniques. Ranking on Google and appearing on people’s searches means you’ll get more traffic and more views, so SEO is of the utmost importance. This means including lots of keywords for your chosen topic in all of your content, as well as making sure your blog itself is optimised for fast loading times. Checking your domain authority rating is always a good way to see if your SEO optimisation is paying off.
Pick good plugins
No blogger works alone. Every good blogger uses plugins to determine whether or not what they’re doing is succeeding. WordPress is one of the most popular blogging platforms, and there are a host of plugins available for it that will enhance your content and supercharge your blog. Some of the best WordPress blog plugins include SEO tracker Yoast, social media integration tool Easy Social Sharing, and security and backup tool Jetpack. You should also look for plugins that are good for any specific needs you may have.
Write for your niche
As a blogger, you’re going to have a niche that you’ll be catering for. This is likely to be people interested in your particular subject, but you’ll need to narrow that down further, taking into account stats like age groups and other interests. Once you’ve zeroed in on your niche, it’s important to make sure you’re writing for that demographic. They’ll appreciate you using language that’s specific to them, and you’ll never be able to write for everyone, so writing for your demographic will actually get you more followers in the long run.
We hope this guide on how to start a successful blog has been helpful. Of course, these tips don’t guarantee success; there’s always a little luck involved in achieving success, after all. Still, if you implement these tips, you’ll be well on your way to blogging stardom!