How to get to the top Google results? This is the ultimate goal and the most frequent question of those who promote their business online. Getting to the top SERP may really be challenging, especially in the background of strong competition and quite smart ranking algorithms. Still, you can do it step by step, using the tips below.
Create Top-Notch Content
Perhaps, you have heard this advice so many times that it seems you quite hackneyed. Still, this only proves its relevance and importance. Getting to the first page of Google is possible only when your content is worth it. Here is how to create it, in brief:
- find out the core problems and issues of your target audience
- outline the content types that can help them to solve their problems
- write your content with ultimate usefulness in mind
- empower your material with citations, statistics, and research
- consider adding unique images and infographics
- come up with a useful video to reveal the topic better
- edit and proofread your text to make it readable and understandable
- fill your article with SEO keywords.
The last point of this list needs some additional explanations so let’s find out more about SEO-optimisation for a business website.
Be Smart with SEO
SEO is quite a tricky strategy but when done right, it delivers impressive results. The best thing about SEO is that it helps you get in touch with already interested users who are looking for a company from your niche to help them with their problem. Here are some effective SEO practices.
- Empower your article with a capacious and captivating meta title.
- Add a compelling description to motivate users to open your page.
- Add alt tags for your graphics to make them findable in Google’s pictures.
- Use core keywords in headings to let Google better understand the essence of your text.
- When picking the keywords, consider user intent and the sales funnel stage. For example, there is no sense in using “buy something” keywords when you write an article for your users’ general information.
- Use local keywords as well. Even if your business has no local presence, they may help you become better findable in local search.
You may also discover more SEO, social media, and content marketing tips at jjlyonsmarketing.com.
Strengthen Your Backlinks Base
The presence of high-quality do-follow backlinks is another important indicator for SEO promotion. In fact, any web page that appears in the top search has hundreds of organic backlinks that come naturally, because of the quality of shared content. This process may take a lot of time which is the most expensive resource in the modern competitive environment, so you may also consider using link-building software and services to streamline this process.
From Google’s point of view, there is nothing illegal in backlink building using paid methods, still, all your actions should look like organic backlinks generation. That is, be careful with software choice. Look here for the best link-building software reviews in 2021 to make a fully informed decision.
Revise Your Website UI and UX
There are also some more important points that affect your ranking success. These are behavior factors the users show on your website. To improve them, get started with a website audit.
- Check the page loading speed.
- Take a look at your design – it shouldn’t be obtrusive, should have no videos with autoplay and generally, it should look modern.
- Revise your user interface. Is it easy for the users to get to the section they need? To get more insights into their behavior in real-time, you may use Hotjar – an AI-based tool for website behavior analysis and insights revealing.
- Consider adding one video to make the users dwell on the page but don’t overload your website with video content.
Behavior factors are quite important for Google so your task is to create a seamless and effective experience for your users through compelling design and development, ideas validation, testing, and analysis.
Conclusion
Getting to Google’s first page takes time, effort, and money. Still, getting to it is almost a guarantee of the best discoverability, prospective leads capturing, and sales. Get started with the tips above to get closer to this goal, and also don’t forget about other marketing approaches, in addition to content writing and SEO.